Can you give advise how to target older people?
We are selling romantic art pieces. They are usually bought for birthdays,
weddings and wedding anniversaries. Buyers are mostly men, between 60-90
years, sometimes over 90.
Hello Andrea, thank you for your question.
Google is working on adding the solution where you can target specific age groups, however as it is a new feature, it is not yet available in all accounts. But you can already check with the below steps.
Go to a PMax campaign
Click on Campaign Settings
Look for the Age Exclusions section under Brand exclusions.