Hi,
Do we need to restrain a certain amount of characters to optimize Googles ads in Titles or Products descriptions?
Thanks
Hello Amybel, thank you for your question.
Long time ago, maybe 5+ years ago, I would recommend to stay between 60 to 80 characters. However nowadays, I always try to use all 150 characters, so that I can have more search term matches.
Make sure not to keywords stuff, meaning adding keywords just for the sake of it. Instead insert the keywords in such a way that it is easy to read, a natural flow of words.
But I would place the most important keywords at the front of the title, as that is what consumers can see. So 60 to 80 important keywords, then the rest.
For the description, I would say at least 500 characters, and have the first 145 characters show the most important sentence you want consumers to read.
You can have between 500 and 5000 characters for the description.