Digital merchandising is an important activity of any online store. With the right merchandising strategy, you can sell more and sell better.
So, 2022, another year of Covid pandemic and expected to be the first trillion-dollar year for online sales, what is new with digital merchandising? How do online business owners make use of trending merchandising tactics this year to keep up with the rapid growth of eCommerce?
Let’s find out in this article.
What is digital merchandising?
This term originates from the merchandising activities of brick and mortar stores. According to Wikipedia, merchandising is any practice that contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products for sale in a creative way that entices customers to purchase more items or products.
Therefore, digital merchandising also referred to as online merchandising or eCommerce merchandising, involves all promotional activities used to sell a product online.
The activities include:
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Product placement
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Product displaying
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Other marketing, branding activities.
With that definition in mind, we will review five important digital merchandising trends this year.
Learn more about digital merchandising:
- 6 Merchandising & Promotion Ideas From Top eCommerce Sites
- Traditional vs Digital Merchandising: How to Merchandise Online
Leverage content marketing activities to sell more products
Nowadays, everyone is doing content marketing, yet it still proves a very effective method to attract and persuade customers.
Since customers are more familiar with the internet and online shopping, their behavior changes rapidly. Before buying anything, looking for a review or additional information is their first behavior. According to Google, 51% of surveyed shoppers said they used Google to research a purchase they plan to make online.
Therefore, showing related articles to the product or their search query is an excellent idea. It helps you guide your customer to their wished products and promote many other items along their journey.
And doing it is very simple; you can look at the example of the Amazon search page when searching “gaming chair”. Besides showing the gaming chair product, they also give related articles for more information so they can select the most suitable products.
For more details about digital merchandising strategies, please visit here.