There are products in Merchant Center but Google Adds can't see them for Shopping Campaign

Shopify Discussion

Topic summary

A user migrated their site from Wix to Shopify and encountered a product sync issue between Google Merchant Center and Google Ads. While Merchant Center shows 82 products in Website Feeds, the Primary Feed shows 0 products, preventing Google Ads from running Shopping campaigns.

Key Problem:

  • Products appear in Website Feeds but not Primary Feeds (required for Shopping campaigns)
  • Google & YouTube sales channel is installed but not visible in Shopify’s navigation
  • Google Ads cannot access products for campaigns

Recommended Solutions:

  • Verify Google account connection in Shopify Admin > Settings > Apps and Sales Channels
  • Reinstall Google & YouTube app if necessary and ensure proper linking
  • Check Primary Feed configuration in Google Merchant Center (Products > Feeds)
  • Review product status for errors, missing GTINs, or policy violations
  • Confirm Merchant Center is linked to Google Ads (Tools & Settings > Linked Accounts)

Root Cause: Platform migration disrupted the feed setup. Products need to be in the Primary Feed—not just Website Feeds—for Google Ads to recognize them. The issue remains unresolved pending user action.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hello,

My site was done in Wix and connected with Google Ads and Merchant Center. After migrating to Shopify, Google Merchant Center can see 82 products in Website Feeds, 0 in primary feeds. Google Ads says, there are no products for shopping campaigns.

In Sales Channels Google& YouTube is marked as installed, but it doesn’t show in the left bar.

Should I try to connect Google account to Shopify? My understanding is that it must be connected already if Merchant Center can see products?

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1 Like
2

Hi @Hi14

I see you’re dealing with a frustrating issue after migrating from Wix to Shopify—your Google Merchant Center sees some products in Website Feeds but not in Primary Feeds, and Google Ads isn’t recognizing them for Shopping campaigns. Let’s break this down and get you back on track.

What’s Happening?

When you switch platforms, your Google Merchant Center (GMC) setup can get disrupted. In this case:

  • Your products are in Website Feeds (which pulls product data from your site) but not in the Primary Feed (which is required for Google Shopping Ads).
  • Google Ads can only use products from a Primary Feed for Shopping campaigns, so right now, it sees zero products available.
  • The missing Google & YouTube sales channel in Shopify’s left bar suggests the integration may not be fully set up or connected properly.

How to Fix It1. Confirm Your Google Account Connection

  • Go to Shopify Admin > Settings > Apps and Sales Channels and find Google & YouTube.
  • If it’s missing, install it again from the Shopify App Store (Google & YouTube App).
  • Inside the app, make sure your Google account is linked correctly.

  1. Check & Set Your Primary Feed in Google Merchant Center

    • Log into Google Merchant Center (merchant.google.com)
    • Go to Products > Feeds and check:
      • Primary Feed – If it’s missing, create a new feed using Shopify as the source.
      • Website Feed – If your products are only in the Website Feed, they won’t be available for Shopping Ads.
    • If your Primary Feed exists but has errors or disapprovals, fix those first (you’ll see issue details in GMC).

  2. Ensure Automatic Product Sync is Enabled

    • In the Shopify Google & YouTube app, go to Product Status and check:
      • Are your products approved?
      • Do they have errors or disapprovals?
    • If needed, update missing GTINs, product categories, or fix policy violations.

  3. Resubmit Your Products to Google Ads

    • After fixing the feed, go to Google Ads > Tools & Settings > Linked Accounts and confirm GMC is linked.
    • Then, in Google Ads > Campaigns, create a new Shopping campaign and select the correct Merchant Center feed.

Final Thoughts

Your Google Merchant Center seeing products in Website Feeds means Shopify is passing them, but they’re not correctly assigned to the Primary Feed. The key fix here is ensuring your Primary Feed is active, properly linked to Google Ads, and error-free. Reinstalling the Google & YouTube Shopify app may also help resolve the missing navigation issue.

If you need extra help, just let me know asap. Thanks
Daisy.