Tiktok ads utm tracking on shopify

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Topic summary

A Shopify store owner is struggling to track individual TikTok ad campaigns using UTM parameters. Instead of seeing distinct campaign data, Shopify Analytics only displays traffic as “pangleglobal.”

Potential causes identified:

  • TikTok may be replacing custom UTM links with its own tracking URLs
  • Shopify groups TikTok traffic under “Pangle” (TikTok’s ad network) by default
  • Auto-redirects in TikTok Ads Manager might strip UTM parameters
  • Conflict between TikTok Pixel data and URL-based tracking

Suggested troubleshooting steps:

  • Verify final ad URLs contain UTMs by checking in incognito mode
  • Review Analytics > Reports > Sessions by Referrer for UTM data
  • Disable auto-tracking in TikTok Ads Manager and set manual tracking links
  • Enable Advanced Matching if using TikTok Pixel
  • Use debugging tools (Google Analytics Debugger or UTM.io) to verify UTM parameters are passing correctly

The issue remains unresolved, with the discussion acknowledging TikTok’s tracking as notoriously “quirky.”

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

The UTMS URL that I set up on tiktok campaign doesn’t show on Shopify analytics it only shows as

pangleglobal and I want to track each campaign separately using utms

2

Hey Mainabil,

Ah, TikTok UTMs and Shopify—one of those mysteries nobody signed up for, yet here we are. :sweat_smile:

A few things might be messing with your tracking:

  1. TikTok Doing TikTok Things
    TikTok sometimes replaces your UTM links with its own tracking URLs, which could explain why Shopify only sees “pangleglobal.” Double-check that your final ad URL actually includes your UTMs:
https://yourstore.com?utm_source=tiktok&utm_medium=cpc&utm_campaign=your_campaign

(Click on your ad and check the URL in an incognito tab. If the UTMs are missing, TikTok is rewriting them.)

  1. Shopify Isn’t Playing Nice
    Shopify tends to group TikTok traffic under “Pangle” (TikTok’s ad network). To dig deeper:
  • Go to Analytics > Reports > Sessions by Referrer
  • See if your UTMs are showing up under different referral sources

  1. TikTok’s Redirect Shenanigans
    If TikTok is doing auto-redirects, it might be stripping UTMs. Try turning off auto-tracking in TikTok Ads Manager and manually setting your tracking links.

  2. Shopify Pixel vs. UTMs
    If you have TikTok Pixel installed, make sure Advanced Matching is turned on. Sometimes Shopify prioritizes pixel data over URL tracking.

  3. Spy on Your Own Links
    Install Google Analytics Debugger or UTM.io to check if your links are actually passing UTMs or if they’re getting lost in the void.

Still not working? Welcome to the club. TikTok tracking is just… quirky. But hey, at least we’re not dealing with Facebook Ads attribution, right? :grinning_face_with_smiling_eyes:

Let me know what you find!