I’m almost a month in and despite having no sales, remain resolute that they will come.
I decided to run a spark ad on TikTok, which was created within their platform as opposed to the marketing module in Shopify. I’m 3 days in and seeing 30k views and 141 clicks (to the homepage), but these visits do not show in Shopify analytics. Ultimately without orders this is academic, but it would be great to have these appear nonetheless.
I’ve read up and can see that because TikTok launch clicks in their own browser, these use a UTM link. I’ve checked these links out myself and can confirm that they are working correctly. The TikTok pixel is installed and linked to the ad.
I’m now drawing blanks and becoming fed up with endless trawling to no avail. Can anyone help me get these clicks to show in my Shopify analytics?
Tiktok pixel is correctly installed, so you may need cross check which side is wrong, TikTok or Shopify?
Will you consider 3rd party pixel like Attibuly? So you can get click data and cross check with Shopify data. Attribuly is integrated with TikTok, so you don’t need addtional work, just connect TT channel.
Hi Tom! did you manage to find a solution to this? I’m spending a lot on TikTok ads and there is no data in my Shopify, basically the same problem you had.
This can be very frustrating, especially when trying to grow your business. Try reinstalling the apps, maybe it’s an error that occurred when you installed the apps.
However, try contacting TikTok or Shopify support for advice. My friend had the same issue and the support team helped him with that. They can help you figure out what’s going on. I don’t know what else to suggest, but I hope someone on the forum has some ideas. I’ve never had this happen, and everything worked perfectly when advertising my business. So I get free likes and TikTok views at iamat.com, which can help increase engagement and get more attention. Hang in there, and keep up the excellent work.
TikTok clicks (as reported in the TikTok platform) include ALL types of click on an ad, regardless of whether the user clicked-through to your website.
It’s a completely useless metric as the platform doesn’t allow you to segment into EVERY type of click. It’s quite common for paid platforms to amalgamate clicks, but most at least allow you to segment into the type of click generated (link click, post reaction, comment expansion, etc). TikTok doesn’t. You can however add the Landing Page View, but you will see that very few of these filter through into GA4, even if you tag the URL with a manual UTM.
The issue is not a tracking one, but rather an over-inflation of the true result. TikTok Ads is rife with bots. On that note, ensure you opt-out of Pangle in your placement settings, which is essentially a glorified bot-fest.
