i am having problems with my tiktok pixel everytime i go in and create a new pixel and delete the other one it wont sshow up when i set it up through shopify i have added it manualy as well and tiktok pixel helper recognised each page when i was on my website with a pixel how ever when i went to go use that pixel for an add it said it wasnt active. I am having troubles with trying to run ads when ever i go in and put in what i want the pixel to track (optimisation) it either comes up finish pixel set up which i have done or it just does not let me pick any other option being when i go onto the dropdown menu everything is blocked out not letting me select what i want which is complete check out when i hover over it goes and says something about a test or finish test. Or even if it does let me it automatically switches add to cart and when i go to click the drop down menu everything is still blocked out even add to cart only thing that is available is view.
It sounds like you’re in a bit of a pickle with your TikTok Pixel not playing nicely with your Shopify store, especially when you’re trying to get your ads up and running! I get how frustrating it is when tech stuff gets in the way of your marketing plans. Let’s break down what might be happening and how we can get this sorted.
From what you’re describing, it seems like your TikTok Pixel is installed on your Shopify website because the Pixel Helper is picking it up, which is a good sign! However, the issue is that TikTok Ads Manager isn’t recognizing it as active, and you’re running into roadblocks when trying to select your desired conversion event, like “Complete Checkout.” This “finish pixel setup” message and blocked dropdown menu are definitely throwing a wrench in your ad setup.
Let’s try a few things to make sure everything is connected properly and that TikTok Ads Manager gets the memo that your pixel is good to go.
Here’s what I’d suggest checking step-by-step to get your TikTok Pixel active and those optimization options unlocked:
1-Double-Check Pixel Installation in Shopify: Even though the Pixel Helper is detecting it, let’s just make absolutely sure the pixel is correctly installed in your Shopify settings.
- Go to your Shopify admin dashboard.
- Click on “Online Store” and then “Preferences”.
- Scroll down to the “TikTok Pixel” section.
- Make sure your TikTok Pixel ID is entered correctly. Sometimes a tiny typo can cause big headaches!
- Also, ensure the “Enable TikTok Pixel” box is checked. It sounds obvious, but it’s always worth a quick look!
2-Verify Pixel Connection in TikTok Ads Manager: Sometimes, the connection between Shopify and TikTok Ads Manager can get a little wonky. Let’s re-verify it from the TikTok side.
- Head over to your TikTok Ads Manager.
- Go to “Assets” and then “Events”.
- Find your Pixel in the list.
- Check the “Status” column. It should ideally say “Active” or “Verified.” If it says “Inactive” or “Unverified,” that’s a key clue.
- If it’s inactive, there might be a “Verify” or “Connect” button. Click on that and follow the prompts. TikTok might ask you to re-establish the connection with Shopify.
3-Give it Some Time (and Maybe Test Events): Pixels sometimes take a little while to register as “active” in the Ads Manager, especially after a fresh setup or deletion/re-creation.
- After you’ve re-verified the installation and connection, give it a bit of time – maybe 30 minutes to an hour. Sometimes systems just need a breather to sync up!
- While you’re waiting, you can also trigger some test events on your website. Browse around a few product pages, add something to your cart, and even go through the checkout process (without actually purchasing, of course!). This can help “wake up” the pixel and send data to TikTok.
4-Address the “Finish Pixel Setup” and Blocked Dropdown: This message and the blocked dropdown usually indicate that TikTok Ads Manager isn’t quite sure if your pixel is correctly set up to track the event you want (like “Complete Checkout”).
- When you see “Finish Pixel Setup,” there might be a button or link to guide you through the setup process again. Click on that and see if it gives you any more specific instructions.
- The blocked dropdown menu, especially if it’s only letting you select “View Content,” often happens when the pixel hasn’t fired the “Complete Checkout” event yet. TikTok wants to see that your pixel is actually tracking that event before it lets you optimize for it.
- This is where triggering those test events (especially going through a test checkout) becomes important. After you’ve done some test events and waited a bit, refresh your TikTok Ads Manager page and see if the dropdown menu is now unlocked.
5-TikTok Pixel Helper is Your Friend: You mentioned you’re using the Pixel Helper, which is fantastic! Keep using it to monitor what’s happening on your website.
- As you browse your site and trigger those test events, keep an eye on the Pixel Helper extension. It should show you which events are being fired on each page (e.g., PageView, ViewContent, AddToCart, InitiateCheckout, CompleteCheckout).
- If you’re not seeing the “CompleteCheckout” event firing on your order confirmation page (the page customers see after they complete a purchase), then there might be a deeper issue with the pixel placement or Shopify integration that needs more digging.
6-You can usually find the TikTok Pixel Helper as a browser extension (like for Chrome). It’s super handy for seeing if your pixel is firing correctly on your website!
If you’re still seeing issues, and the Pixel Helper is showing everything firing correctly on your site, but TikTok Ads Manager is still being stubborn, it might be worth reaching out to TikTok Ads Support directly. They can sometimes give you more specific insights into what’s going on with your pixel from their end.
Hopefully, by going through these steps, you’ll pinpoint what’s causing the hiccup and get your TikTok Pixel working smoothly so you can start running those ads! It can be a bit fiddly sometimes, but usually, it’s just a matter of making sure all the connections are solid and giving the systems a little time to sync.
If you need any other assistance, feel free to reply, and I will try my best to help.
Best regards,
Daisy.