How do you find a balance? What is the happy-medium
AI is good but its not effective against some odds. Most especially on page optimization when it comes to google seo. If you want to use ai for content optimization as part of the seo, that means you would have published it before doing site map. But in other aspect like product video, image generation, its effective when advanced ai tools are used.
Human-led, AI-assisted would be the best scenario in my view.
You should know where to test based on traffic/conversion volumes.
AI likely won’t be required here.
Use it to create 100 ideas, but base it on your problem statement.
You ultimately choose the one to lead with.
Use it to create copy variations, but based on your brief guidelines.
You test 2 or 3 to know what works.
That’s your feedback loop.
To find a way to make AI work in improving your workflow.
Keep the processes which work and ditch those that don’t speed up or improve the results.
Paul
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