Top 2-3 high-level SEO metrics to track

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I am new to SEO and recently relaunched a website for a brand that was purchased. What are the top 2 or 3 high level seo metrics that I should be tracking? I have access to Semrush.

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Hi @SteveMariucci

This is David from SearchPie here.

That should be Organic Traffic, Keyword Rankings, Number of New Backlinks!

You can read more about it in this our AMA thread here

You can also have a one stop shop with our SEO Report in our app SearchPie for your daily SEO tracking needs!

Hope this helps!

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Hello @SteveMariucci,

It’s Sophia here from Tapita AI SEO & Speed Optimizer.

It may vary by business, but here’s my choice:

  • Organic Traffic & Conversions: Is SEO bringing high-value visitors? (Track in GA4: Organic Sessions & Conversions).
  • Indexed Pages & Crawl Errors: Is Google successfully finding and indexing the new site structure, especially key pages? (Track in GSC: Index > Pages & Crawl Stats and Semrush Site Audit).
  • Click-Through Rate (CTR): Are your titles and descriptions compelling enough to earn the click? (Track in GSC: Performance > Search Results).

Happy to help!