Store owners report that Shopify-sent emails consistently land in customers’ spam folders across multiple email providers (Gmail, Microsoft, etc.), despite sending promotions infrequently. One merchant tested their own Gmail account and confirmed emails went directly to junk.
Recommended Solutions:
Implement SPF and DKIM records to authenticate the domain
Add DMARC configuration
Review email content to avoid promotional keywords that trigger spam filters
Consider email warmup services to build sender reputation
Key Challenge:
Some users report difficulty locating the “authenticate your domain” option in Shopify settings under notifications. Multiple merchants confirm implementing all authentication steps but still experiencing spam delivery issues.
Status:
The problem remains unresolved for several participants, with at least one planning to switch to alternative email services. Shopify support initially blamed Microsoft’s COVID-era spam filtering, though this explanation doesn’t account for issues across other email providers. Live chat support is available for step-by-step guidance (no phone support currently offered).
Summarized with AI on October 29.
AI used: claude-sonnet-4-5-20250929.
Hello, I have been told by our clients for the past couple of years now that the emails from Shopify are going to spam. We rarely send out flyers or promotions, perhaps once every couple of months. We only have a few clients that actually receive our emails. Today, we spoke with an agent and they said it’s Microsoft’s fault for blocking Shopify emails into the spam folder and have been doing so since COVID-19. That is a false claim as most of our clients are not with Microsoft.
Today we decided to send a test flyer to our gmail account and it went straight to junk mail. This is insane that Shopify is charging people a full price for a service they are clearly dropping the ball on. We should be getting some kind of reimbursement from Shopify for paying for a feature that is failing us as owners.
Has anybody found a fix for this? Shopify seems to have no clue when it comes to this. Thanks ahead of time.
Implementing this will help ensure that the receiving email service recognizes that your sending address is verified, but keep in mind that it’s still possible for the receiving email service or user to mark the emails or sender as spam, which there is nothing you can do about.
Emails going to a spam folder, whether Microsoft, Gmail, or other, is the result of the email host’s configurations. Generally speaking, this can happen if the host deems the email unverified.
As @Brett_Helium mentioned, adding an SPF record to your domain shows the email servers that the domain is verified and the email is safe. There are some other options you can implement as well, which are laid out by Google here.
In regards to the Advisor stating that Microsoft is sending emails to junk, this is true, however somewhat outdated information. To expand, during the pandemic Microsoft saw an uptick in Covid related spam emails. To circumvent this they experienced a delay in processing emails. This resulted in a large majority of emails being filtered to junk in order for Microsoft to expedite the filtering. That being said, this doesn’t seem to be applicable in your situation.
Still need help in this. It seems my email is verified. Is there a customer service number I can call and have someone guide us step by step? Thank you.
I do just want to clarify that by verified, you mean the correct records have been added to the settings correct?
If so, please reach out to our team via live chat and they will be able to take a look and provide assistance. Unfortunately, we don’t currently have phone support.
I’ve done all the authentication and verifying they’ve asked me to do, and my emails are still getting sent to spam. I’m going to use another service this year.
Emails go to spam if one of the three conditions isn’t met:
Authentication (Make sure your DKIM, DMARC, SPF is setup)
Information (Make sure your email content isn’t filled with promotional keywords)
Reputation
Even if you’ve step 1 and 2 checked, if your email has no reputation then your emails would go to spam. You can boost your reputation with a free email warmup. Just whatever you do, make sure your email copy is solid.
Shopify has not been able to help me either. Were you able to fix this issue?