For those of you testing summer products right now — what’s your go-to way to validate if a product is worth scaling after the first few days?
Great question @KwangLee ! When testing summer products, we look at it in layers, because sales alone don’t tell the whole story in the first few days.
Here’s how we break it down:
1. Ad Performance (Is the creative working?)
- CTR (Click-Through Rate): Ideally above 1.5% on Meta or 0.8%+ on TikTok. If CTR is low, we know it’s an ad issue, not necessarily the product.
- Thumbstop Rate / View Duration (on TikTok): Tells us if the video actually grabs attention.
2. On-Site Behavior (Is there interest?)
- Add to Cart & Initiate Checkout: These are gold. Even if there are no sales yet, getting 5-10 ATCs in the first 50–100 visits shows strong interest.
- Bounce Rate & Session Duration: If users land and bounce in a few seconds, we re-check product page clarity, pricing, and trust signals.
3. Cost Signals (Is this scalable?)
- CPC: If clicks are too expensive (e.g. $2+ in low-ticket categories like phone accessories, beauty tools, pet toys, or kitchen gadgets), the product might not be viable without a strong backend offer.
- CPM: High CPM can also signal weak targeting or creative that’s not resonating.
4. Supplier & Fulfillment Check
Before scaling anything, we make sure the supplier has stable stock, and the shipping time is realistic (especially for seasonal items). Summer shoppers often expect faster delivery — if the ETA is 15–20 days, we reconsider or update our site messaging accordingly.
How are others here approaching product validation this season? Would love to hear different setups or budget strategies! 