Variant images not displaying when selected

Technical Q&A
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Topic summary

Multiple users report variant images failing to display correctly on product pages using the Dawn theme. When selecting different product variants (e.g., colors), the associated images either don’t appear or only one variant image works at a time.

Key symptoms:

  • Some variants display correctly while others don’t
  • Refreshing the page after selecting a variant shows that variant’s image but breaks others
  • Not all product media appears despite being configured in settings
  • Issue affects multiple stores, not isolated to one user

Troubleshooting attempted:

  • One support representative couldn’t reproduce the issue on approximately 10 products
  • Users confirmed variant images are properly configured in admin panel
  • No custom CSS changes were made prior to the issue

Current status:

  • Support suggested following Shopify’s guide for adding variant images
  • No confirmed resolution has been shared
  • Discussion remains open with users seeking solutions
Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hi,

For some reason, the image variants for all my products are not working properly. Meaning that whenever I click on a variant in the product page, the image associated with the product does not automatically appear. This is happening for all my products but not all the variants. Some variants work fine and some do not. Some products even are not showing all the media selected in the settings page. I have not made any CSS changes, and I am using Dawn theme.

Thanks

Link to me store,

www.haxessentials.com

2

Hi, @HadialMuwanes .

Thank you for reaching out! I am sorry to hear your product image is not changing when selecting a different variant.

I have tried about 10 products on my end and they all seem to be grabbing the right image when I select a different variant. Are you able to share with me a link to a product that is not working?

Please let me know if you have any further questions!

Talk soon,

3

I am having the same issue. You can see that variant image not working right here on my site: https://42-57.com/products/gildan-hooded-sweatshirt?variant=42105662046358
I noticed that if I select a variant and then refresh the page, the variant image will show up but then all other variant’s images will no longer appear. I can keep going around and around doing this but can never get more than one variant’s image to work at a time.

I am on Dawn 13.0.1

4

Hi @kwh14 ,

Thanks for connecting with us here on the Community!

To gather a bit more information, are you able to share how you added those variant images? If you haven’t done so already, I’d encourage you to follow this guide in order to successfully add images to existing variants. Once completed, please let me know if the issue persists.

Talk soon!

5

HELLO, PLEASE TELL ME HOW YOU MANAGED TO FIX THIS PROBLEM!!

6

I am having this exact same issue, see https://emowhoa.com/products/deja-entendu-unisex-premium-tee

I have ensured the variant images are all correct in admin, however certain colors will only display as black instead of the color selected that matches the variant in admin.