@mmanuelflossieWhy do some products show frequently in Google Shopping while others don’t?
What are the key factors that influence:
•impressions
•clicks
•conversions
How can I make my products more competitive against bigger brands?
Hello Marialyn, thank you for another question.
The key factors that influence is dependent. For example if the products are too similar or variants, they will not perform. Usually only 1 will perform and the rest will not.
What influences performance is, first of all your data feed quality. If you have a higher quality feed, you get better performance.
First have a look at the below link, and add all attributes / improve all attributes: https://support.google.com/merchants/answer/7052112?hl=en
And here is a case study showcasing how much just improving your data feed can be: https://www.youtube.com/watch?v=pqFCRer5K4Y
Then look into improving your performance in your google ads setup. For example consider more advanced techniques, such as explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
Thank you so much, Emmanuel! I really appreciate you taking the time to answer all my questions and share your insights. Your advice will be very helpful for optimizing my products and improving visibility.
My pleasure Marialyn.