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Ask Me Anything Q&A Blankaama

Topic summary

A user asks how to effectively tell their product story on their website to differentiate their business and boost conversions.

Key recommendations provided:

  • Emphasize your unique selling proposition (USP) – clearly communicate what sets your products apart
  • Build trust through storytelling – use founder narratives, ingredient transparency, and customer testimonials (example given: founder quote about why they chose a specific product)
  • Leverage compelling visuals – include before/after photos, usage shots, and texture close-ups
  • Tailor messaging to your target audience – ensure homepage and product pages speak directly to your niche market

A related blog article titled “Why niche beauty brands dominate: Finding your USP” is mentioned as an additional resource.

The responder also promotes Blanka (a beauty product line builder) with a 20% discount code for Shopify Community members on first sample orders, valid through June 13, 2025.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
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How do I tell the story of my products on my website in a way that differentiates my business as well as increase website conversions?

1 Like
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@Emmanuel271 great question, thanks!

Here’s a few tips and suggestions:

  • Highlight your brand’s unique selling proposition (USP)—what makes your products or your business different!
  • Use founder stories, ingredient transparency, and customer testimonials to help reinforce trust and authenticity
    • Eg: Jane Doe, founder “I picked this beautiful lip gloss because it nourishes my lips and makes me feel amazing! I know you’ll love it!”
  • Incorporate unique visuals (before/afters, usage shots, textures)
  • Align homepage and product page messaging with your niche and audience
    • This sounds obvious, but many people miss it - think about WHO you want to sell to and craft the messaging to them so they connect with your brand story

We have a cool article on our blog around this called “Why niche beauty brands dominate: Finding your USP” (I can’t link to it here, but if you google that + “Blanka”, you’ll find it!)

Hope that helps! Good luck :slightly_smiling_face:

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Also, if you’re interested in checking out Blanka (The modern way to build or scale a beauty product line in under 5 minutes), we’re offering 20% off your first sample product order for Shopify Community members!

Here’s the details:

20% SAMPLE ORDER DISCOUNT CODE: SHOPIFYAMA

  • 1 time use per person. New customers only. Only applies to sample orders. Valid, 9am PT 13MAY2025 through 9am PT 13JUNE2025.