Website Audit

Ask & Offer

Topic summary

  • Main issue: A store owner requests help auditing a Shopify e-commerce site due to high visitor traffic but poor conversion.

  • Symptoms: Visitors sometimes create an “active cart” (items added to cart) but do not complete checkout, resulting in no follow-through on purchases.

  • Request: Guidance on what could be fixed on the site to improve conversion performance and reduce cart abandonment.

  • Context: The site URL is provided for review: blujetty.com. Shopify is an e-commerce platform used to build and run online stores.

  • Status: No suggestions or solutions have been offered yet; the thread remains open with no resolution or action items reported.

Summarized with AI on March 2. AI used: gpt-5.
1

Hi! Would anyone be willing to help me see what could be fixed within my Shopify store? I am getting lots of visitors, sometimes an active cart, but there is no follow through :slight_smile: I would love some help, thank you so much!

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2

Hey @10001 Welcome to Shopify Community so first of all you did a great job but you can do make more attractive store i think it is your first time to design or develop a store i think in your website you add a so much big image in your collection page and also in your home , make it smaller and then it look good in your website

image
image1903Ă—920 194 KB

as you can see
so feel free if you have any question about it

3

Dear @10001 ,
Can I check your website?

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  1. You paid money for a domain, but not an extra 15 bucks for the email?? A gmail isn’t gonna cut it for a professional store.
  2. Your Facebook page, at least the last month, isn’t about you offering your products at various events or meeting customers. It’s all about you going shopping and you going on trips.
  3. Two pop-ups on entry plus the chat widget is too much. I don’t even like one, let alone more. Irritating. Let me see the screen!
  4. 130 bucks just to get free shipping, that’s a bit much. And that’s to get economy only?? I’d lower that down to say $50.
  5. 7 day return policy is pretty steep. I’d go with at least 14 days, if not the normal 30 days.

Overall, this site seems very rigid and not accommodating to the customer, the stiff policies overshadow any ambience that it’s trying to set. It’s not very giving, and it lacks basic courtesy to the customer.

From the looks of your Facebook photos, you seem very well off, and it would not hurt you in the slightest to be more giving, especially when you are seeking initial trust. Giveaways are a great entry point. You’re shopping and traveling a lot. Great way to get some good feedback and reviews…

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Hi,

From my working experience i would like to share something that i found room for improvement.

  1. Header size is bigger than the standard size. when i scroll on my pc it almost occupy the screen
  2. Use a professional email for contact
  3. Design home page with the most selling products collection

Thank you

7

Hi there! It’s great that you’re getting consistent traffic—that’s often the hardest part. If visitors are adding to their carts but not checking out, it usually means there is a “trust gap” or a lack of visual polish.

Based on a look at your store, here are a few specific fixes to help turn those visitors into customers:

  • Consistency is Key: Use the same style/aspect ratio for all product thumbnails. A uniform look makes the store feel high-end and organized rather than a marketplace.

  • Hero Imagery: Add high-quality, beautiful banners to your homepage. This is the first thing people see; it needs to tell your brand story immediately.

  • Social Proof: Add customer reviews to your product pages. New visitors are much more likely to buy when they see that others have had a great experience.

  • Incentivize the Sale: Try adding a clear discount (like a “Welcome” pop-up or a header bar) to give people that final push to complete their purchase.

  • Header Proportions: Adjust your header size to medium. Currently, it takes up a bit too much “prime real estate” on the screen, pushing your products further down the page.

  • Address Concerns: Add an FAQ section. Answering questions about shipping, returns, and sizing directly on the page removes “buying friction” and builds trust.
    @10001

11

thank you so much for your help! The link to the store is blujetty.com

12

Hi @10001

I’d suggest working on your header. It’s very big. Check other stores for inspiration and correct your header.