How do I differentiate my business from other businesses in the same industry on Shopify?
Topic summary
A merchant in the fragrance niche seeks advice on differentiating their Shopify business from competitors.
Key Recommendations:
- Product Strategy: Complement core fragrance products with related items like serums or moisturizers, then bundle them for unique deals
- Brand Identity: Clearly communicate brand values and maintain consistent, high-quality visuals that match product quality
- Marketing Tactics: Implement loyalty programs, leverage user-generated content (UGC), and collaborate with influencers for authentic promotion
- Technical Foundations: Ensure proper SEO setup and fast website loading times
- Product Selection: Choose products you genuinely believe in; platforms like Blanka offer 450+ options across makeup, skincare, men’s products, and hair care
The discussion emphasizes that storytelling around the brand (referenced from a previous question) is crucial for differentiation. Additional resources are available through Blanka’s blog on beauty industry marketing tips.
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In which niche you are working right now?
Hi there, I am in the fragrance niche.
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This is a great niche!! Compliment it with other products that support your core fragrance products and that can help offer something more unique! Eg: Add some serums or moisturizers to apply before applying your fragrances and bundle them to create deals on your website.
@Emmanuel271 another great question and definitely seeing this as a consistent theme today - even your previous question about telling a story around your brand really help to differentiate. Check out some of the other questions in this AMA that can also help answer this, but here’s a few quick tips!
How do I stand out from other Shopify businesses in the same niche/industry?
- Communicate brand values and audience clearly
- Use consistent branding and high-quality visuals!
- I can’t stress this enough! Make sure you look and feel the same quality of your products and brand.
- Offer loyalty programs, UGC, and influencer collabs
- These days, there’s so many cool ways to leverage UGC creators to promote your brand and products and do it authentically!
- Spend time on getting the basics right
- Make sure your website is setup properly with SEO, fast loading times and more
- Pick products you believe in and can honestly promote! With Blanka, we wanted to give our merchants a huge choice to truly carve out a niche, so that’s why we have over 450 products to choose from ranging from makeup and cosmetics to skincare to men’s products to hair care and more!
Again, we have a blog on some tips for this: in Google, search “Top tips for beauty industry marketing Blanka” and you’ll find it right away.
Hope that helps!