How do I differentiate my business from other businesses in the same industry on Shopify?
In which niche you are working right now?
Hi there, I am in the fragrance niche.
This is a great niche!! Compliment it with other products that support your core fragrance products and that can help offer something more unique! Eg: Add some serums or moisturizers to apply before applying your fragrances and bundle them to create deals on your website.
@Emmanuel271 another great question and definitely seeing this as a consistent theme today - even your previous question about telling a story around your brand really help to differentiate. Check out some of the other questions in this AMA that can also help answer this, but here’s a few quick tips!
How do I stand out from other Shopify businesses in the same niche/industry?
- Communicate brand values and audience clearly
- Use consistent branding and high-quality visuals!
- I can’t stress this enough! Make sure you look and feel the same quality of your products and brand.
- Offer loyalty programs, UGC, and influencer collabs
- These days, there’s so many cool ways to leverage UGC creators to promote your brand and products and do it authentically!
- Spend time on getting the basics right
- Make sure your website is setup properly with SEO, fast loading times and more
- Pick products you believe in and can honestly promote! With Blanka, we wanted to give our merchants a huge choice to truly carve out a niche, so that’s why we have over 450 products to choose from ranging from makeup and cosmetics to skincare to men’s products to hair care and more!
Again, we have a blog on some tips for this: in Google, search “Top tips for beauty industry marketing Blanka” and you’ll find it right away.
Hope that helps!