Website traffic

[CatherineTawk]

I think there is something wrong because I am not getting enough traffic to my website

[Zopi_1]

Hi @CatherineTawk ,

I totally get how frustrating that can feel. Generally, traffic issues are pretty common when starting out, but they can be fixed with a few tweaks. First, think about your target audience. Sometimes the problem is just not having the right messaging or marketing strategy in place.

In addition, consider focusing on social media marketing, like Google, Instagram, TikTok, or even Facebook ads, depending on where your audience hangs out. Organic traffic from SEO (search engine optimization) is huge too. Make sure your website is optimized for search engines, with relevant keywords and engaging content that speaks to what your customers are looking for.

Another thing to check is whether your website’s design is user-friendly. A slow site or confusing navigation can drive people away. Please remember that traffic growth takes time, so don’t get discouraged. I wish you all the success on your journey

[Bundler-Manuel]

Hello Catherine @CatherineTawk what marketing mediums do you currently use?

Do you optimize the following

• E-mail marketing with the help of tools such as Klaviyo and Shopify mail

• SEO marketing by producing top content on your store and blog site

• Social media marketing with paid ads on Instagram and Tik Tok

[Promer]

Hi @CatherineTawk

Traffic issues can be due to many reasons. Are you marketing, search engine optimization optimizing, or using social media? If note, start by examining ur GA and Shopify built-in reports to see where ur visitors (or none) are coming from. If organic traffic is slow, focus on SEO: make product names, description, and alt text keyword-optimized. And if ur paid adversing is not converting, experiment with different audiences and creatives. Also, consider utilizing email marketing, influencer partnership (if u can) or social media engagement to attract more visitors.

But anyway, can you share more detailed context about your store?

[sitelane]

Hi @CatherineTawk - Sounds like a lot of websites have this issue.
Especially at first, starting out or with low quality and low count pages.

How are you attracting visitors? what are your mediums to reach your potential customers (google organic search, paid ads, social media) ?
I hope that helps with understanding your concern. Feel free to reach out with any questions directly.

[BenoitDomingue]

It sounds like you’re dealing with a common challenge many store owners face when starting out. Low website traffic can happen for various reasons, so it’s important to pinpoint potential areas for improvement. Have you optimized your SEO to ensure that your site ranks well on search engines? Tools like Google Analytics can help identify sources of traffic and highlight areas where your site might not be performing well. Also, consider whether you’re leveraging social media platforms, email marketing, or paid advertising campaigns to drive traffic to your store. If you’re still having trouble, I’d be happy to provide some additional suggestions based on your specific efforts so far!

[Yuparkoti]

@CatherineTawk

If you’re not getting enough website traffic, there might be an issue worth investigating.

Low visitor numbers could stem from poor SEO optimization, lackluster content, insufficient marketing efforts, or even website performance problems slowing things down.

Pinpointing the cause could help boost your traffic.

[masoomi-saxena]

How did you identify that something was wrong? If it’s based on the fact that your website is getting a low number of visitors, that’s a good first sign you should look deeper into.

Check if your website is indexed properly on Google. If all pages aren’t indexed, use the URL inspection tool to submit all those pages that are yet to be indexed.

Additionally, also check the bounce rate, session time, and click paths. For this, you can also use tools like Google analytics, Hotjar, etc., to analyze where users drop off from your website or lose interest. Sometimes, traffic drops aren’t related to SEO or ads but to how visitors engage with your content once they land. Track which pages are being viewed or visited the most and which are getting a low number of visitors. Filling in those gaps can also help.

Hope this helps.

[SEOAnt-Sylvia]

Hi, @CatherineTawk

If you’re talking about organic traffic, it’s important to know that it takes time to build. Organic traffic doesn’t happen overnight—it’s a long-term process. For a new website, you should give it at least a few months after doing everything you can for SEO.

For example, focus on your keywords for specific pages, using long-tail keywords with specific situations to encourage people to add products to their cart. Also, make sure your meta titles and descriptions are optimized.

You should also track your site’s bounce rate and engagement rate. In the beginning, try to hold onto the current views by optimizing your site’s loading speed and ensuring it’s mobile-friendly.

If you feel like the traffic is still not enough, consider analyzing it further or even running some paid ads to boost visibility.

Hope this helps!

[Rivdree]

I added a blog to my store and started posting regularly on topics related to my products, then shared those posts in niche forums and groups—traffic started picking up after a few weeks.

[FannyBunny]

I had the same issue getting steady traffic, especially from organic search. What really helped was focusing on SEO for my specific niche. I found this guide super useful: https://networthprosper.com/a-guide-to-enterprise-seo-strategy-for-saas-brands/. Even though it’s for SaaS, the overall strategy around content planning and technical SEO gave me a clearer path to long-term improvements. Small changes added up over time.

[FannyBunny]

I had the same issue with low traffic despite trying all the basic stuff. What actually helped me was focusing on building links from relevant blogs and tracking if that effort paid off. This guide — https://www.invastor.com/blog/165042-How-to-Calculate-Link-Building-ROI-and-Justify-Your-SEO-Investment/ — breaks down how to figure out if your link-building is really working or just wasting time. I used the method there to tweak my strategy.

[festotech]

This is a very common challenge, especially for new websites, so you’re not alone. Low traffic usually isn’t caused by a single issue but a combination of factors that take time to optimize.

I’d recommend starting with SEO basics make sure your product titles, descriptions, meta titles, alt text, and URLs are optimized with relevant keywords, especially long tail keywords. Also confirm your site is properly indexed on Google.

Next, focus on content and visibility. Adding niche relevant blog posts can significantly help organic traffic over time, especially when those posts are shared in relevant forums, communities, or social groups where your target audience already hangs out.

From a marketing standpoint, don’t rely on organic traffic alone. Use email marketing (tools like Klaviyo or Shopify Email), run targeted social media ads on platforms like Instagram, TikTok, or Facebook, and consider working with micro influencers in your niche to drive qualified traffic.

It’s also important to review your analytics. Tools like Google Analytics and Shopify reports can show where users are coming from, which pages perform well, where visitors drop off, and how long they stay on your site. This data helps pinpoint what needs improvement.

Lastly, check the technical side page speed, mobile responsiveness, navigation flow, and overall user experience all impact traffic and conversions. Backlink building can help too, but focus on relevant, high quality links and track ROI.

Most importantly, keep expectations realistic. Organic traffic growth takes months, not days. Consistency with SEO, content, and promotion is key. If you’re open to sharing more details about what you’ve tried so far, I (and others here) can give more tailored advice.

[Zotek-Liam]

Hi @CatherineTawk, would you be able to share your website link so I can have look. It may provide a better understanding of why your website is not generating a lot of traffic.
Also, how are you marketing your website?

• Are you running paid ads on any platforms? Google or social media?
• Is your SEO doing well? Are you generating content that provides great value to your audience?

[haidernfactor]

Traffic issues usually falls into one of three categories: Visibility (they can’t find you), Technical (the site is broken), or Content (the site isn’t what they want)

[rutvik_shop]

Hey @CatherineTawk

Not getting enough traffic is frustrating, but let’s figure out where the issue actually is. There are a few different reasons this could be happening.

First, how are you currently trying to get traffic? Are you running ads, working on SEO, posting on social media, or relying on organic search? If you’re not actively doing anything to drive traffic, then low traffic is expected - people won’t just stumble onto your store automatically. You need to either pay for traffic through ads or earn it through SEO and content.

If you’re relying on organic search, have you actually optimized your site for SEO? That means proper product titles with keywords people actually search for, unique product descriptions (not copied from suppliers), optimized images with alt text, and blog content that answers questions your customers have. SEO takes time though - it’s not unusual to get minimal organic traffic for the first few months or even longer until Google starts ranking your pages.

Check Google Search Console to see if Google is even indexing your pages. If your site isn’t showing up in Google at all, there might be technical issues preventing it from being crawled. Make sure your store isn’t password protected and that you’ve submitted your sitemap to Search Console.

If you’re running paid ads and not getting traffic, then either your budget is too low, your targeting is off, or your ads aren’t getting approved. Check your ad accounts to see if campaigns are actually running and spending money.

Social media can drive traffic too, but it requires consistent posting and engagement. Just having social media accounts isn’t enough - you need to actively post content, engage with your audience, and build a following. This takes time and effort.

Also think about whether people actually want what you’re selling. If you’re in a super niche market or selling something people aren’t actively searching for, traffic will naturally be lower. Sometimes the issue isn’t the website itself but the product-market fit.

What specific traffic sources have you tried so far, and what are your current traffic numbers? That’ll help narrow down where the actual problem is.

[curtaininstallation1]

This is a solid summary and pretty accurate for new websites. Traffic issues are usually a mix of SEO, content, and time. Focusing on proper keyword optimization, consistent niche blog content, and reviewing analytics to see where users drop off is key. Organic growth takes months, not days, but steady content + promotion usually pays off.

[KardenLena]

@CatherineTawk

I think there is something wrong because I am not getting enough traffic to my website

That feeling is understandable, but in most cases it isn’t that something is “broken.”

Usually low traffic means the site isn’t being actively discovered yet. Search engines don’t send traffic automatically, especially to newer or smaller sites. Without SEO momentum, ads, social content, or referrals consistently pointing people in, visits will stay low.

The key is to figure out where traffic is supposed to come from and test one channel at a time. Once you know whether people aren’t finding the site at all or they’re finding it but not clicking through, the fix becomes much clearer.

[AnnaGoroh]

Hi there.
Search engine results usually improve when product optimization is supported by strong content, not just keywords on product pages.

Content is a big missing piece for many Shopify stores.
Search engines rank the stores that publish useful content regularly. A blog allows you to target broader search queries that product pages usually can’t rank for, such as:

• buying guides

• size or fit guides

• comparison articles

• care and maintenance tips

• “best for…” or “how to choose…” content

• gift ideas or seasonal recommendations

When this kind of content is internally linked to related products, over time it builds authority and brings in organic traffic.

However, one thing to keep in mind is that Shopify’s default blog is quite plain. It doesn’t offer much regarding SEO features, like advanced meta settings, structured data, internal linking tools, or social sharing features. Because of that, many store owners end up using a third-party blog app with such functionality (for example, Magefan Blog) to properly support content-driven SEO.

Plus, don’t ignore backlinks. Collaborate within your niche. Bloggers, creators, industry sites, reviews, gift guides, or partnerships can bring traffic.

If you do that, organic traffic usually starts to grow naturally — it just takes a bit of time and consistency.

[oscprofessional]

@CatherineTawk

I think there is something wrong because I am not getting enough traffic to my website

Hi @CatherineTawk ,
It’s usually not a technical issue when traffic is low. In most cases, it just means the store hasn’t built enough visibility yet.

A few things you can check:

• Make sure your site is connected to Google Search Console and that your pages are actually indexed.
• Review your product and collection titles to see if they include real search keywords.
• Add some blog content around your niche to bring in organic traffic.
• Share your products consistently on social media.
• Check that Google Analytics is installed so you’re seeing accurate data.

Most new stores don’t get much traffic at the start. It usually takes a few months of consistent SEO and promotion before you see steady growth.