Hi @Conglomerate100 I’m Garcia from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as follows:
Homepage
Header
Your store currently lacks a favicon, social media icons, and logo. These elements are essential for any store, favicon for making it easier for customers to identify and return to your site when they have multiple tabs open. Social media icons help customers easily access, follow, and engage with your brand on social media. And a logo to make your store look professional and helps in building brand recognition and trust among customers. Consider adding these elements to gain first impressions.
Headline and banner
The current headline and banner are too generic and don’t highlight what makes the store selling or what makes your store special. A strong headline grabs attention and shows the store’s unique value. We need a clear, compelling headline like “Elevate Your Style with Premium Urban Wear” or “Discover Trendsetting Outfits for Every Occasion.”
CTA button
The main CTA button blends into the background and isn’t very noticeable. A prominent CTA guides users to take action, like shopping or signing up. Also, your current CTA button is missing an action, you should add-on.
Hero Image
The current images are low-quality and not engaging. High-quality images create a strong first impression and show the brand’s identity and product quality. We should use high-resolution photos that reflect the brand’s personality and include images of key product categories.
Product Pages
Generally, your product page does not fit the screen size, this makes your store look unprofessional and hard to view.
Product Images
Your product images are low-resolution and don’t show enough angles. High-quality images help customers understand the product better and feel confident about their purchase. We should upload high-resolution images with zoom functionality and provide multiple angles and images showing the product in use.
Product Descriptions
Your product descriptions are vague and too technical. Clear, concise descriptions help customers understand the product’s benefits and features. We should write clear, concise descriptions using bullet points, highlighting how the product solves a problem or meets a need.
Customer Reviews
Customer reviews are missing. Customer reviews provide social proof and increase trust. We should display customer reviews with star ratings prominently and highlight positive reviews, including customer photos when possible.
Add Social Proof
Social proof elements like customer testimonials or recent purchases are missing, reducing credibility and trust. We should highlight recent purchases, popular products, and customer testimonials. Using dynamic banners or sections to display user-generated content from social media can also be effective.
Cart and Checkout
Trust Signals
Trust signals like security badges or SSL certificates are not prominently displayed, causing hesitation from customers. We should display trust badges, SSL certificates, and security icons prominently, especially near the payment options and throughout the checkout process.
Checkout Process
The checkout process needs to be shorter and simpler, leading to high cart abandonment rates. We should minimize the number of form fields and enable guest checkout to simplify the process for first-time buyers. Ensuring the layout is clean and straightforward will also help.
Mobile Optimization
Some elements do not adapt well to different screen sizes, causing a poor mobile experience. We should ensure all elements are fully responsive and test the site on various mobile devices to ensure usability. Optimizing touch elements and navigation for mobile users is also crucial.
Footer
Important information is missing or hard to find, reducing usability and customer satisfaction. We should include links to contact information, return policy, privacy policy, and social media, and add a newsletter subscription form with a compelling offer.
Overall, your page has a lot of information, but to attract more organic traffic, you need to invest in building your brand identity and SEO. Additionally, it’s important to have a marketing plan to distribute your page to a wider audience.
By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
