What do you do when you haven’t made a sale in days and doubt starts creeping in?
Topic summary
A store owner asks how to handle periods without sales when self-doubt emerges.
One response outlines a systematic troubleshooting approach:
- Check analytics (Shopify, Google Analytics) to identify potential issues
- Test the entire checkout process to ensure nothing is broken
- Review abandoned cart data for patterns
The responder notes this anxiety is common among clients who often panic during sales droughts. While nervousness typically subsides when the next sale arrives, prolonged gaps between sales significantly increase stress levels. The discussion remains open with no definitive resolution provided yet.
This is a very common feeling, and I see my clients panic about it all the time. They start sending me messages non-stop, asking what’s wrong.
When this happens, my first step is to check my numbers. I go into Shopify and Google Analytics to see what’s happening. I make sure nothing is broken on my store by going through the whole checkout process myself. I also check my abandoned checkouts to see if people are leaving their carts.
Usually, this nervousness goes away after a few days when a new sale comes in. But when the time between sales gets longer, the stress really starts to build up.