My shop sells clothing for tall women. Our customer is sophisticated, makes 6-figures and likes to shop for quality clothes. What is the best framework for me to follow when creating new pages (blogs, product pages, etc.) to attract potential customers as they’re shopping online?
Let’s say you sell pants, tops, and jackets.
I’d make your collection pages “Pants for Tall Women,” “Tops for Tall Women,” and “Jackets for Tall Women.”
Then I’d add the differentiators. Maybe these pants come in linen and silk and you have enough products to build a collection page (minimum of 3 products per collection, ideally 5+, it’s fine if a product is in multiple collection).
Then you might make
“Luxury Linen Pants for Tall Women,” “Luxury Silk Pants for Tall Women,” and so on. You get the idea.