I have encountered several posts in Shopify Ecommerce Community and something fascinating exist here, as most website have a very beautiful UI design and theme templates, but they perform very poorly on Google. Why does it happen like this and how to improve this situation? In this article, you can know more about contents displaying in Google Search and find the way to optimize Meta Tags.
Why Meta Tags matter?
As we all know, Meta Tags refers to a place where most people will miss or ignore during the process of doing web page optimization, as they may think it is fine enough to build up page contents, clear page structures and have a beautiful UI design, then that’s it.
However, I can confess that they refer to the ones who never searched their web pages and see the search performance in reality. Why do our customers skip away from our website after doing a quick search? The Meta Tags matters here.
According to the data in the past two years, the page containing Meta Tag content is 15 times more likely to enter the search ranking Top3 than the page without Meta Tags, and the CTR of the optimized Meta Tag page is increased by 2-3 times, which will more directly attract target customers to improve the conversion rate. And if you do not set the Meta Tag content, Google will automatically generate the page Meta Title and Meta Description, but the content rewrite rate will be as high as 70%, and there will be a 30% chance of duplicate Meta Title and Meta Description of the content, resulting in the content is not indexed and the CTR/conversion rate reduction.
What is Meta Tags?
There are three factors inside Meta Tags: Meta Title Tag, Meta Description Tag and Robot Tag. For Meta Title, it refers to the title in Google Search Result. For Meta Description, it refers to content under the title for further explanation in Search Results. As for Robot Tag, it is used to adjust how Google presents your content in search results, like follow or nofollow, index or noindex.
The Way to Check Meta Tags on a Website
If you would like to know if websites exist Meta Tags, please use your mouse to right-click on the web page empty space and select the option “view page source”. In the next new page, press Ctrl+F to search with , <meta name=“description” or <meta name="robot, to see the detail of them.
Common Issues about Meta Tags
Let’s see if your Meta Title and Meta Description contain below issues:
- Too long or too short;2.
- Unclear expression or just index a part of web page contents;
- No keyword included.
The Best Way to Optimize Meta Tags
Until now, we may realize the importance of Meta Tags and take measures to optimize this part urgently. So what is the best way to optimize Meta Tags properly? We can list below suggestions and use them wisely to optimize step by step:
1. Have a control of Meta Tags length.
If you would like to display Meta Title and Meta Description completely on Google, here is a recommended length for reference: 50-70 characters for Meta Title and 100-200 characters for Meta Description.
2. Include top rank keywords in the content.
Instead of pasting product contents directly, summarize what you sell with a main idea and use keywords to rich your Meta Title and Meta Description.
3. Place top keywords or line-keywords at the beginning of your Meta Tags content.
It is good for customers to catch your highlights and for search engine bots to grasp what you sell immediately and, in return, help you get a better search appearance and a higher rank.
Some SEO APPs like SEOAnt has early noticed this situation and spent time optimizing this part via the features below to boost store sales and further optimization of your Meta Tags.
Bulk-edit Meta Tags: Optimize your page Meta Tags with One-Key Click and recommended templates provided to save your time and energy of thinking what pattern we can use to optimize Meta Tags.
On-Page SEO: There is one option called Search engine listing and there you can manually optimize Meta Title and Meta Description carefully with provided SEO Suggestions. You can have a very professional accompany in the process of optimizing Meta Tags, as you can clearly know what is missing and which part needs further adjustment or fix. Moreover, it supports AI Auto-optimize option which can generate recommended Meta Title and Meta Description to enhance quality and efficiency under different languages. With one-key click directly, you can apply and check the generated results for reference and even create a blog with keywords provided after selecting.
You may have no idea how to add robot tag properly on website backend. Don’t worry, tools like SEOAnt has recognized this situation as well. At the bottom of On-Page SEO, you can directly select the options for specific web page to determine whether it is index or noindex, follow or nofollow. Things will get easier by acting like this.
By making more progress in the aspect of Meta Tags, it is for certain that we shall have a better feedback on search engines like Google and leave a deeper impression to our customers. If you have better ideas about Meta Tags, don’t hesitate to share in the comments, and we can make contributions to our business each other. Cheers!
