What kind of personalized products are actually driving growth this Q4?

I’ve been thinking about adding personalization options to a few of my Shopify products, but I’m not sure if it’s a real growth driver or just a niche add-on.

For those of you who’ve been selling personalized items, could you please share:

  • What types of personalization can actually drive sales for you this Q4?

  • Do simple personalization like photo upload or text work?

Hi @PrettyShop,

Yes, product personalization can work in Q4. Here are some insights we got from the data over 8 million Shopify orders processed through Teeinblue, along with top products of ShineOn:

  • Personalized products consistently leads to higher average order values compared to general ones.

  • Simple personalization still work well. The top three personalization options by among our sellers are simple types: custom text (48.64%), clipart (24.57%), and photo upload (20.54%).

  • A fast-emerging trend this year is Gen AI images. It transforms customer-uploaded photos into stylized artwork using Generative AI. Within just the first month after our launch, over 106.000 AI-generated images were created (about 3,300 per day).

Here is an example of a product with Gen AI image created by our app

If you’re curious to explore the full data breakdown, search and checkout the full Teeinblue x Shineon market analysis.

Hi @PrettyShop

Personalization is definitely a growth driver this Q4 — especially for Christmas items like personalized ornaments, mugs, or gift boxes. Some Easify users have already used our app to create these products and got great results. :christmas_tree:

If you want to try it, check out Easify Product Options — it lets you add text fields, image uploads, color pickers, and even a live preview so shoppers can see their design before buying.

There’s a free plan, plus 30% off for new users and a free eBook on personalized product ideas for the holidays.

Here’s a demo I’ve created for you to see how it works:

  • This is the product page:

  • This is the app setting:

You can set up Live Preview very easy, just go to Product Personalizer tab and select “Enable live preview” like this:

The app is easy to set up and works perfectly for customizable products. If you ever need help, the Easify team is always happy to assist! :blush:

Hi @PrettyShop,

I hope you are doing well. Product personalization can definitely be a growth driver, especially in Q4 when customers are shopping for gifts. Simple personalization like text or photo uploads absolutely works - names, initials, dates, or a quick photo addition often drive higher engagement and increase average order value. Small graphics or clipart are also popular add-ons. Giving customers a live preview of their personalization can further improve conversions.

If you want an easy way to offer these personalization options on Shopify, you can try Inkybay – Product Personalizer App. With Inkybay, customers can upload images, add text, choose fonts and colors, insert graphics or QR codes, and even see a live preview of their design. All customization details are automatically included in the order file, making order management smooth and simple.

Here is a reference image of designlab with a demo product:

The best part is that no coding is required, and setup is very simple. You can also try Inkybay with a 21-day free trial to see how personalization works for your store. If you want, we can share a demo product with you.