"What’s a reasonable monthly churn rate for a Shopify app?"


I’d love to hear your thoughts on what’s considered a normal or acceptable churn rate for an app of a given size.

For example, an app with ~1,300 total users and ~300 installs per month—what would you consider a reasonable monthly churn (new monthly uninstalls ÷ new monthly installs)?

Your insights will help establish benchmarks and understand industry expectations.