A product manager seeks industry benchmarks for acceptable monthly churn rates for Shopify apps. They’re specifically interested in understanding what constitutes a reasonable churn rate for an app with approximately 1,300 total users and 300 new installs per month.
The question focuses on calculating churn as: new monthly uninstalls ÷ new monthly installs
The discussion remains open with no responses yet, as the poster is looking to gather community insights to establish performance benchmarks and understand industry-standard expectations for app retention.
I’d love to hear your thoughts on what’s considered a normal or acceptable churn rate for an app of a given size.
For example, an app with ~1,300 total users and ~300 installs per month—what would you consider a reasonable monthly churn (new monthly uninstalls ÷ new monthly installs)?
Your insights will help establish benchmarks and understand industry expectations.