What’s a reasonable monthly growth rate for a Shopify app

Topic summary

The question centers on benchmarking monthly organic install growth rates for Shopify apps, specifically for apps that have already reached 1,000+ active installs.

The inquiry seeks to understand:

  • What constitutes a “reasonable” or typical monthly growth percentage
  • Industry standards or benchmarks for organic (non-paid) user acquisition
  • Growth expectations at the 1,000+ install milestone

This appears to be an open question seeking community input and shared experiences from other app developers or product managers. No responses or consensus have been provided yet.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.

I’m curious about typical monthly growth rates for Shopify apps. For example, for an app with 1,000+ active installs, what would you consider a reasonable monthly organic install growth rate?