Good evening, my company is planning to start advertising on social media and wed like to hear from you what are the platform that work best with shopify for this purpose? or should we try a non-social media website like Pinterests?
This is a tough one as Meta is so dominant. For our products we’ve seen very good return with Google Ad Words, and Facebook, although we still focus on IG for brand building and story telling. What we’ve found most valuable is building an email list and communicating regularly with our customers to share news, produce launches, and sales. We haven’t tried Pinterest, or Youtube. It’s worth considering investing in ads (you want great content) or a good influencer. Right now, influencers seem to be outperforming ads when you align with the right influencer who truly hits your core demographic.