Good evening, my company is planning to start advertising on social media and wed like to hear from you what are the platform that work best with shopify for this purpose? or should we try a non-social media website like Pinterests?
Topic summary
A company is exploring social media advertising options that integrate well with Shopify and is considering whether to include Pinterest.
Platform Performance:
- Meta (Facebook/Instagram) remains dominant in the space
- Google AdWords and Facebook have delivered strong ROI
- Instagram is primarily used for brand building and storytelling rather than direct conversions
Alternative Strategies:
- Email marketing is highlighted as the most valuable channel for customer communication, product launches, and sales announcements
- Influencer partnerships are currently outperforming traditional ads when properly aligned with target demographics
Unexplored Options:
Pinterest and YouTube have not been tested yet. The discussion emphasizes the importance of quality content regardless of platform choice.
This is a tough one as Meta is so dominant. For our products we’ve seen very good return with Google Ad Words, and Facebook, although we still focus on IG for brand building and story telling. What we’ve found most valuable is building an email list and communicating regularly with our customers to share news, produce launches, and sales. We haven’t tried Pinterest, or Youtube. It’s worth considering investing in ads (you want great content) or a good influencer. Right now, influencers seem to be outperforming ads when you align with the right influencer who truly hits your core demographic.