What type of Google campaign works best for artisan crafted, eco-friendly products?
Topic summary
A user is seeking advice on the most effective Google campaign type for promoting artisan crafted, eco-friendly products. No responses or recommendations have been provided yet, leaving the question unanswered and the discussion open for input from the community.
Hello Misty, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
If you want to have Google automate everything, use performance max, if you need control use standard shopping.
For my clients, I use both, or one or the other, it all depends, even 2 merchants in the same niche, I would sometimes use a different tactic for both.
I recommend first testing with performance max.