The discussion explores essential marketing foundations for small businesses and next steps when basics are in place but results remain elusive.
Baseline Marketing Essentials:
When Basics Don’t Deliver Results:
If these fundamentals are established but the business still struggles with audience reach, traffic generation, and sales conversion, the issue likely stems from:
The conversation suggests that once baseline marketing infrastructure exists, businesses should audit implementation quality and core offering rather than adding more channels.
When you first come across a small business needing marketing help, what baseline marketing needs do you feel you want to ensure are being met/have been created?
If a small business has those baseline needs met, but is still struggling to find its right audience, driving traffic, and converting sales, what do you think are the most important marketing strategies/steps that business needs to start employing?
Good question. Some of the baseline materials include Google Business Profile, Google Analytics + Search Console + Tag Manager, relevant social media accounts, email marketing, Google ads or Meta ads. Once you have those taken care of, if you’re still struggling then there is probably a problem with one or more of the above, or with your website or your offer.