What would you consider as baseline marketing MUSTS for small businesses? Once met, then what?

Ask Me Anything Q&A 2hmediaamarepo
1

When you first come across a small business needing marketing help, what baseline marketing needs do you feel you want to ensure are being met/have been created?

If a small business has those baseline needs met, but is still struggling to find its right audience, driving traffic, and converting sales, what do you think are the most important marketing strategies/steps that business needs to start employing?

2

Good question. Some of the baseline materials include Google Business Profile, Google Analytics + Search Console + Tag Manager, relevant social media accounts, email marketing, Google ads or Meta ads. Once you have those taken care of, if you’re still struggling then there is probably a problem with one or more of the above, or with your website or your offer.