What's the best bf deal that works?

BFCM

Topic summary

A store owner is researching effective Black Friday deals for tech accessories, particularly phone cases and screen protectors, to build a competitive promotional strategy. They’re considering bundles and upsells tied to recent mobile device releases.

Key recommendations provided:

  • Top 3 tactics: Email marketing with customer segmentation and multi-channel flows (email/SMS/web push), loyalty/rewards programs to drive repeat purchases, and referral programs for word-of-mouth growth
  • Deal structure: BOGO offers, “buy 2 get 1 free” bundles, and spend-threshold gifts typically outperform straight discounts by emphasizing added value
  • Urgency tactics: Time-limited windows (“free shipping until midnight,” “first 50 orders get 10% extra”) create faster conversions without deep margin cuts
  • Presentation matters: Clear homepage banners, simple email messaging, and streamlined checkout are as critical as the offer itself

The discussion remains open with the store owner in early planning stages. Consensus suggests bundling complementary items, creating short urgency windows, and using multi-channel automation will deliver better results than aggressive discounting alone.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Store owner here. Seen any standout BF deals on accessaries for laptops, headphones, or smart home gear? Drop the promo or price cut if you spotted one. I’m putting together a legit plan for competitive benchmarking and promo inspo.

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2

Hello @Arcs ,

I hope you are doing well!

Nice, sounds like you’re putting in some serious work for Black Friday! Can you please confirm if you have finalized any Black Friday deals yet like you must be having specific category or nechie which is best selling and where you have high discount amount or percentage. Can you please confirm if you have thought about anything? I know that those will roll out closer to the event but just want to know from you.

3

Nothing’s in the books yet. Very early on with planning but we want to get ahead of our game :slight_smile:

Likely leaning into phone cases and screen protectors. The recent release of mobile devices could be a drive for people to upgrade their phones, wearables, and earphones. People are getting smart about shopping, so we expect early bfcm deals are the time to roll things out. Initial thoughts are to do bundles and upsells.

4

Okay! Here are the things you can do to stay ahead of the time:

  • Early Bird Deals: Since BFCM is so competitive, giving early access to bundles or limited-time offers could drive urgency. Create an exclusive deal or discount for those who shop early or sign up for early access.
  • Cross-Sell with Wearables: If people are upgrading their phones, they might also be looking at wearables (like smartwatches) and earphones.

You can also perform the re-engagement activities like -:

  • Email Marketing & Automation: Craft targeted campaigns, automate follow-ups, send cart abandonment emails, and more.
  • Loyalty & Rewards Program: You can create a custom loyalty program to reward customers for their purchases, referrals, and engagement. This helps incentivize repeat purchases and boost brand loyalty.
  • Push Notifications: Use push notifications to send timely alerts about discounts, new products, or promotions, keeping your customers engaged even when they’re not actively browsing your store.
  • Reviews & Ratings: Collect and showcase customer reviews, which can help build trust and social proof for your products.
  • Customer segment: . This allows you to create hyper-targeted campaigns that speak directly to different customer groups (e.g., repeat buyers, high spenders, first-time visitors), which can lead to higher conversion rates.
  • Referral Program: You can encourage customers to refer friends in exchange for discounts or rewards. Referrals are an effective way to grow your customer base while leveraging the trust and influence of existing customers.

Additionally, you can design a dedicated landing page to generate excitement and anticipation for the product or offer. This page can highlight key features, create a sense of urgency, and offer exclusive pre-launch deals or early access to attract and engage potential customers before the official release.

I hope this will help you understand what are the ways which can help you an early boost for BFCM. If you want any help, feel free to let me know.

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5

Thanks. The list makes sense. Can’t do all so what’s the top three that work the most magic?

6

If I get chance to get top three, I will sequense the priority as follows:
1.) Email marketing/Customer segmentation/SMS,Email and Webpush flows -
I think, timing is Everything. If a customer abandons their cart, you can send an email reminder. If they still don’t act, a web push notification can trigger a second reminder. Lastly, an SMS message could serve as a final nudge, especially if it includes a limited-time offer. But first, with the help of a landing page, you can take the consent of the customers for Email, SMS and Web push.
2.) Loyalty & Rewards Program: People love rewards, and loyalty programs drive repeat purchases. By offering incentives like points, discounts, or exclusive access, you turn first-time buyers into repeat customers. Additionally, loyalty programs foster a sense of brand attachment and create emotional investment, which is hard to beat.
3.) Referral Program - Word-of-mouth marketing is powerful, and referral programs take it to the next level by incentivizing your customers to become brand ambassadors. Not only does this help acquire new customers, but it also boosts customer loyalty as they feel rewarded for sharing your brand with others.

I do think that you can create the hype by using all together. Anyways, I hope this will help you.

8

From what I’ve seen, the best BF deals aren’t always the biggest discounts. Simple offers like BOGO (buy one get one), bundles such as “buy 2, get 1 free”, or spend X and get a small free gift usually convert better because customers feel like they’re getting something extra instead of just a price slash.

Another thing that worked really well is urgency. Short windows like “free shipping until midnight” or “extra 10% off for the first 50 orders” make people act faster without you having to cut too deep into margins.

And honestly, the way you present the deal matters as much as the deal itself. Clear banners on the homepage, emails that explain the offer in one sentence, and easy checkout all make the promo feel exciting instead of confusing.

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9

From my observation, the “best” BF deals aren’t always about the deepest discount, it’s about how fast and easy customers can understand the value. A few things I’ve seen work well:

  • Bundles > Discounts: Instead of cutting margins too much, bundle items people naturally buy together. Example: “Phone case + screen protector + charging cable” at one price feels like more value than a straight 30% off.

  • Urgency windows: Short promos like “Free shipping for the next 6 hours” or “extra gift for first 50 buyers” push people to act way quicker than just showing “Sale ends soon.”

  • Simple messaging: The way you present the deal matters a lot. Clean banner on the homepage, email subject line that says the offer in plain words, and a one-click checkout flow. If shoppers have to think too hard, they bounce.

In short, it’s less about the exact percentage and more about urgency + perceived value + clarity.