We plan to go live with our shop very soon, and I was wondering if we should consider starting right from the start, or wait until we start getting some sales and traffic for Google Ads to gather data from and expand on.
Hello Stsk9, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
Before you start with Google Shopping, I recommend to double check your website is compliant, it’s extremely easy to get suspended. Once you done that you are safe to set everything up.
From Google Ads perspective, it doesn’t really matter if you have sales or not at the moment, as there is no influence directly from this angle, other then retargeting / remarketing side of things.
But I would personally just start from the get go with a small daily budget and a not too high ROAS target using performance max. Test this for 3 weeks and see how it goes.
You can let me know how it goes in 3 weeks and I can give you more pointers.
And here are the links I recommend you look at:
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/merchants/community-video/379501229
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758
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