Which Shopify app is best for optimizing SEO?

Shopify Apps

Topic summary

A Shopify store owner seeks an advanced SEO app beyond basic meta tag suggestions, specifically wanting structured data, image optimization, competitor analysis, ranking tracking, and site speed improvements. Their organic traffic currently represents only 15% of total visitors.

Recommended apps include:

  • Avada SEO Suite – Offers automated structured data, image compression, competitor analysis, and page speed optimization
  • TinyIMG – Focuses on technical SEO with automatic image optimization (WebP, lazy loading), JSON-LD structured data, broken link detection, and background automation
  • SEO Manager & Plug In SEO – Provide ranking tracking and comprehensive audits
  • SEOAnt-AI SEO – Features competitive keyword monitoring and website traffic analysis tools
  • SEO AB Tester – Specializes in testing titles/meta descriptions to improve click-through rates

Important caution: One experienced contributor warns that many Shopify SEO apps add minimal value since Shopify now includes core SEO features natively. Additional apps can slow site speed and potentially harm SEO. They recommend using external tools like Google Search Console or SEMRush for ranking tracking, noting that Shopify already optimizes images automatically and themes include basic structured data by default.

The discussion remains open with multiple vendor representatives promoting their solutions.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
3

Hi @DarylMaguire95 ,

For advanced Shopify SEO, try these apps:

  1. SEO Manager – Tracks rankings, adds structured data, and provides speed optimization insights.
  2. TinyIMG SEO & Speed Optimizer – Optimizes images, lazy loads assets, and improves site speed.
  3. Plug In SEO – Comprehensive SEO audits, competitor analysis, and keyword tracking.
  4. Smart SEO – Automates meta tags, structured data, and image alt text.
  5. SEOmeter – Tracks keyword rankings and competitor performance.

Best for Tracking & Competitor Analysis: SEO Manager or Plug In SEO.