As an e-commerce store owner, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?
If you want, you can also share your fav accounts to follow.
Hi @Thesauce , great question.
My personal faves would be TikTok and YouTube. I think these are the best platforms to use to find informative videos, and they usually keep up to date with major changes to platforms.
TikTok is great for finding trending products and short form videos talking about how to market them. I’m sure you’ve seen creators make videos about the “10 Amazon products I loved this week”, and they’ll quickly show the product and how to use it. Whenever I see those videos I check the comments to see what product people loved the most and are talking about the most.
YouTube will always be one of the top platforms for learning new things in detail, and it’s mostly because you can post an hour long video tutorial, and people will watch it. I love the fast pace of TikTok, but there are a lot of topics I prefer to watch a long well thought out video with clear steps in it.
I’ll throw Reddit in there for a bonus platform. It really depends on the Subreddits you’re in and how active they are, but I’ve found great information on there. It’s a great platform to use for community help.
Dear @Thesauce
From what I observe, Facebook Groups are great places to get advice and honest feedback on your store. You can join groups that are about eCommerce tips & tricks in general, or groups that focus on Shopify in particular. Some of our favorites are:
Also, YouTube is a platform we highly recommend. Here are some Youtubers that are posting valuable content about eCommerce and digital marketing: THE ECOM KING, InvolvingChris, Behind the Brand, Casual Ecommerce, Ahrefs, and Laurie Wang.
And if you are looking for a Shopify-Community-like platform, you should also consider joining Reddit communities.
I hope that this helps!