wholesale

Topic summary

A user currently relies on an app for wholesale functionality but wants to eliminate it, particularly to enable offering discount codes to wholesale customers as purchase incentives.

Available alternatives:

  • Shopify Plus upgrade: Provides native B2B features that handle wholesale pricing and customer segmentation without third-party apps.

  • Custom coding solution: Requires technical development work including:

    • Modifying product page and grid code to display different pricing based on customer tags/metafields
    • Adding JavaScript to automatically apply discount codes restricted to specific customer segments

The custom coding route offers flexibility but demands development expertise, while Shopify Plus provides an out-of-the-box solution at a higher subscription cost.

Summarized with AI on November 6. AI used: claude-sonnet-4-5-20250929.

I currently use an app for wholesale. I cannot offer wholesale customers a discount code as an incentive to buy. I would ideally love to NOT use an app. What are my options? Can anyone share solutions?

If you don’t want to use an app, then your options are:

  • Upgrade to Shopify Plus and use its built-in B2B features
  • Or, custom coding. Update the code of your product pages and product grids to display different pricing for customers with specific tags/metafields. Add JS to automatically apply a discount code which is restricted to a specific customer segment.