A store owner is experiencing a conversion problem: TikTok ads are generating a 3.6% CTR with 140 clicks from 4,000 impressions, resulting in 8-14 add-to-carts but zero sales.
Key Issues Identified:
Recommendations:
The consensus is that design and trust issues are likely causing cart abandonment despite successful ad traffic.
I’m running ads on tiktok with a CTR of 3.6%, pretty ok I would think. After 4000 ad impressions and 140 clicks, 14 people added to cart (according to tiktok, while shopify says only 8 added to cart?), still 0 sales.
I’ve played around with a few things but no sales. This is my first time trying ecommerce.
Do you have any ideas what I could be doing wrong? Any help is super appreciated 
The webiste: https://lavrall.com/products/ultimate-epilator-a-lavrall-original (only optimized for MOBILE)
It is little weird when clicking on Add to cart it redirect to checkout page, in this case I recommend you change Add to cart text to Buy now.
It would be awesome if your reviews have some images
You must add legal pages for your store example privacy policy, shipping policy, return & refund policy.
Hi @scrambleduser ,
This is Kate from PageFly - Shopify Landing Page Builder app.
Congrats on your store! Your store looks so pretty with color panels and high-quality images, and I can tell you’ve put in much effort. I understand that building a beautiful website is not simple. From my CRO expertise, I’d love to give you my suggestions that might be helpful for your home page:
1. Add your favicon
A favicon is a visual representation of your website and business, so users can identify with your brand based on the favicon you use. Therefore, adding a favicon can make your website look more professional and help customers easily recognize it.
2. Use ‘Load More’ instead of infinite scrolling
When I visit your product page, I find myself scrolling down numerous times. Therefore I would like to suggest using the “Load More” feature instead of long scrolling for a straightforward reason. Given the large number of collections and items, incorporating a “Load More” button would prompt visitors to actively engage and click to see more, giving them a sense of control.
3. Add image testimonials
Testimonials or ratings always play an important role in building trust with your customers. It’s not only about texts but it’s also better with testimonial images. I bet that your customers will be more trusted when seeing this.
4. Adjust layout and alignment
One reason your product page is becoming lengthy is due to ineffective optimization. Your current product page faces several issues with alignment and layout, as demonstrated below:
To address these issues you need to fix them first and refer to various templates on Pinterest or Shopify to improve your layout. Here’s an example:
5. Prepare for the upcoming shopping events
This time is suitable for you to prepare for the upcoming shopping events like BFCM, Christmas, and New Year’s. Plan ahead, and you’ll likely see positive campaign results. Here are a few recommendations for you to consider:
I hope you find these suggestions helpful for optimizing your website’s conversion rate. If you have any further questions or need additional assistance, feel free to reach out. Wishing you all the best with your online venture!
Best regards,
Kate | PageFly team
Hi @scrambleduser ,
You might want to standardize the picture sizes on your product page, sometimes small details like that might deter the customer from trusting your site.
Before sending the user to the checkout page, you should send it to the cart. It allows the visitor to check their order.
I hope this helps
