Hi @Arwastyle99 ,
This is Kate from PageFly - Shopify Landing Page Builder app.
Congratulations for your store. It’s pretty with nice product images and well-organized. From my CRO expertise, I have some feedback for your store. Hope them help to increase your sale:
1. Improve your CTA buttons on your site
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
Besides, you should add more CTA buttons on your homepage. They can be secondary buttons which focus less but they can help the visitors add the products to cart. The buttons on the page should be consistent in terms of their appearance and behavior, with the same style, color, and hover animation.
2. Reduce white spaces
There are some white spaces you can consider reducing, especially on mobile, such as:
3. Improve the testimonials section
You not only have bigger product images on the customer’s review, but also show the star rating on each review. Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways
4. Use product variants creating more choices
With the same materials or formats, you can add them into 1 product and use the option swatches to show your product variants.
Your current product details:
I found some samples for you from our templates:
5. Prepare for BFCM, Christmas from now
The upcoming holidays are excellent opportunities for all online stores to draw in more potential customers. Here are some of my suggestions to help you prepare for it:
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Create FOMO effect by a countdown timer: To create a sense of urgency and encourage them to make the purchase now rather than later. Here is an example that you easily can build from page builder app:
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Create a sale campaign: To live up your store, highlight your product, and upsell. You can consider choosing the campaign “BFCM Flash Sales”, “Bundle Deals & Mix-and-Match Offers”, “Festive Wardrobe Refresh” or “Santa’s Secret Sale” …
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Holiday season customers’ feedback and insights collection: Offer valuable content such as discount code, holiday guides… or pop up form to collect insights from customers.
I hope you find these suggestions helpful.
If you have any further questions, please feel free to reach out. I wish you the best of luck with your online venture!
Best regards,
Kate | PageFly team