Why am I getting traffic but no sales on Unstax.net?

Shopify Discussion
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Topic summary

A Shopify store owner (Unstax.net) spent $1,600 on advertising ($800 Google Ads, $800 Facebook Ads) over the past month, generating over 1,000 visitors but zero sales.

Key Issues Identified:

  • Unclear unique selling proposition and brand differentiation in the fashion space
  • Potential targeting problems in ad campaigns
  • Possible cart or product quality issues preventing conversions

Recommendations Provided:

  • Clarify the brand’s unique value proposition and communicate it effectively in ads
  • Review Google Ads targeting: add negative keywords to narrow reach and focus on high-intent search terms
  • Audit landing pages and ad creative for alignment with messaging
  • Investigate potential cart abandonment or checkout issues
  • Analyze on-site user behavior to identify conversion barriers

The discussion remains open, with community members requesting more details about specific ad campaigns, keywords, landing pages, and site performance metrics to provide targeted assistance.

Summarized with AI on November 13. AI used: claude-sonnet-4-5-20250929.
1

In the last month, I’ve spent $1,600 on ads, half on google and half on FB ads. I’ve researched who to target and have detailed targeting but still haven’t. Site is Unstax.net and I’ve received over 1,000 visitors in the last month but no sales. Please help.

2

Hey,
I usually find it hard to get fashion brands’ “statement”, but what’s your unique selling proposition?

Why should anyone choose your products instead of other brands?

If you’re communicating that in your ads and on your site, than your performance will improve over time.

Could show us some ads FB you’ve run and the landing page you sent the traffic to?

What kind of Google ads you’ve run? Search? For which keywords?

3

It is recommended to add negative keywords in Google Ads. It narrows the search reach and only your target audience searching for relevant keywords will see your ad. Besides, look for highly searched keywords that make a good impact. As you mentioned that visitors are there on your site but no sales, then the product quality or cart issues might be there. If you provide more details, we could help you.