Hi @LitttleBit ,
This is Kate from PageFly - Shopify Landing Page Builder App.
I have just some small suggestions for a better chance of gaining sales. May it help!
1. Have a favicon for your store
If your store has a favicon, customers can recognize your store easier when they surf on the browser and might remember about it. It also shows your professionalism too. Here is the Shopify guide for it: https://help.shopify.com/en/manual/online-store/images/add-favicon
2. Improve your sticky header and hero banner
Your header and first hero banner should show almost the things to attract visitors. Let’s get consumers to know exactly what you’re having in 5 seconds first. You should shorten your header. The logo image is too big when your menu is poor:
You should use a slideshow or video/GIF to show on your hero banner. The movement can attract more intention. Then, it can help to show more of your products at first glance. Sometimes
people just come and leave in 5 seconds if they do not find what they want.
3. Add sections to build customer’s trustworthy
To build your store’s reliability, you should add:
- A brand story: Merchants can know more about your business and also helps your store look more professional. A Brand story tells the motivation for starting your business. The brand story builds connections and it creates trust.
- Customer reviews/ feedback: These are crucial when it comes to shopping online. They are proof of your product quality. You can show rating stars for each product or you can add customer reviews as text and photos.
- Delivery/Returns policies on your Footer: The returns policy, and any warranty or guarantee information, can reassure them that the site is trustworthy. A free or clear delivery policy can positively influence the user’s purchasing decision.
4. Prepare for the holiday campaigns
There are so many upcoming holidays from now till the end of the year, you should not miss them. Many stores have dedicated gift guide sections, crafting exclusive offers and discounts tailored for them. For example, designing Father’s Day-themed banners and product showcases. These strategies will help capture the attention of customers and inspire them to buy more, increasing your overall conversion rate during this special occasion. Or you can prepare for Halloween, BFCM, …
I hope this will be helpful to you. In case you have any questions or comments, feel free to let me know.
Good luck and have a nice day! Cheers!