I have a Facebook Sales Channel enabled with Maximum sharing. I have both Server + Browser events coming through, but parameters seem to be missing on each purchase transaction. The only things coming back are 5 parameters (ideally, I believe it should be 11-12).
For example
Parameters (5)
content_ids: [REDACTED]
content_type: product_group
currency: USD
value: 24.95
num_items: 1
My event match quality is 8.8/10, which seems to be perfect.
I have everything in “Turn on automatic advanced matching” on.
So what am I doing wrong? Right now sales aren’t being attributed to the ads, so I’m not sure what to do next.