Hi @kwylie92 ! Kate here from the PageFly Shopify Landing Page Builder App.
I really like the font you’ve chosen; it adds an elegant touch to your store.
Drawing on my experience in Conversion Rate Optimization (CRO), I suggest several strategies to improve your conversion rates and draw in more customers. Key areas to concentrate on are:
HOMEPAGE
1. Header
The header is not visible on the page due to its positioning. Please adjust it and consider using your customer data to create a navigation menu that efficiently directs users to your most profitable pages.
Like this
2. Our mission section
You appeal to shoppers who value the story and the people behind the products. They are interested in learning who you are and why they should choose your products. Consider adding an image to this section to enhance the connection.
3. Sale promotion banner
It’s great that you provide 10% off all orders along with free shipping, as customers are always drawn to sales. However, the current content and design of this section do not emphasize the sale effectively. Consider using a different color to make this offer more prominent.
You can check this design for preference:
4. Collection list
The design, images, and content in this section are unclear, making it difficult for customers to understand which collections are available. Consider revising these elements to enhance clarity and guide customers more effectively.
You can check this sample design for preference:
5. Add more section and information
The footer is missing essential information such as contact details, shipping information, and the return policy.
The homepage is missing the product list section. Consider adding a section that lists products, allowing you to highlight bestsellers or feature related items.
Like this:
PRODUCT PAGE
The product descriptions are overly lengthy. Please consider condensing them and emphasizing the key details.
Additionally, ensure that the product price and the ‘add to cart’ button are clearly visible.
Like this:
PROMOTION
With Mother’s Day around the corner, take this chance to showcase your products. Redecorate your store with Mother’s Day decorations to attract customers and enhance their shopping experience.
- Create gift guides or collections tailored to various types of mothers or their interests, helping customers select the ideal gift.
- Use countdown timers or limited-time promotions to create urgency, prompting faster purchase decisions as Mother’s Day approaches.
I trust these recommendations will assist in enhancing your website’s conversion rate.
Wishing you tremendous success in your online business endeavors.
Kate - PageFly Team
