Why is my adult store getting traffic but no sales?

[thenightstand]

Hello.

I am a bit frustrated with my shopify store. I have read the discussion groups, watched the tutorials, and done whatever paid advertising I can to drive traffic to an adult store. Traffic is increasing, but still no sales. Any feedback is appreciated!

Site: thenightstand.net

[PageFly-Richard]

Hi @thenightstand

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.

I understand that experiencing low sales can be frustrating. I want to assure you that we are here to help you through this issue. I’d love to give you my suggestions as hereby:

HOME PAGE

1> Add favicon to your store

A favicon for your store can help customers recognize it and will make it stand out. Users can use favicons to easily recognize your site in a sea of open tabs. Also, they facilitate users’ ability to locate your store in their browser history. Customers are more likely to recognize your logo the next time they see it the more often they see your favicon.

2> Consider changing to different logo:

The current one seems big, and that doesn’t reflect your brand’s vibe. You could consider changing to the Wordmark logotype so it would be easier to market your brand name out into the world.

3> Make sure your hero banner is fully visible above the fold.

This is the “above the fold” area. It would be better for your web design if you can display your hero banner in its entirety when your audience visits your site.

4> Avoid using “Cut-out” product images

These product images are not-fully shown. Excellent product images encourage sales and help to establish the overall brand as professional, forward-thinking, and detail-oriented, which is crucial in the case of lifestyle products. Also, it gives clients the impression that their requirements are considered, which promotes customer loyalty.

5> Add more sections to the Home page

Here are some sections that you could consider adding to your Home Page

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Include social proof/testimonials on your homepage to boost brand credibility.
• Add your brand’s story/feature to increase interaction.

6> Include direct links in the footer to the “Return Policy”.

Can the item be returned? was a common query from test participants regarding return policies and practices while making an online purchase. Do I have to foot the bill for return shipping? How much time do I have to return something? Does the shipment time count toward that deadline? The answers to these questions are frequently crucial to a user’s purchasing choice because they must have faith in their ability to return the goods if there is a problem and be reassured that the return process will be easy and uncomplicated.

PRODUCT PAGE

1> Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.

2> Have at least 3-5 product images for all products to facilitate a visual evaluation

In practice, most product types require at least 5 product photographs — and practically none should have fewer than 3 — to honor a user’s intense concentration on product images and requirement to undertake a visual inspection of the product.

3> Display a minimum of 5-6 reviews by default, with the ability to “Load More”

As previously mentioned, reviews are extremely significant when making a “Buying” decision; hence, showing 5-6 reviews as defaults will not only increase your brand’s credibility, but will also keep the page responsive.

4> Add recently-viewed section

You might consider giving all users (including those who aren’t signed in) access to a history-based recently viewed things list, and allowing them to change it. For a variety of reasons, users may desire to revisit previously seen content.

For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they’d seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.

5> Add a cross-selling section:

Cross-selling is advantageous for a variety of reasons:

• There is no effect on the original purchase. Cross-selling after purchase allows customers to add more items to their cart without jeopardizing their original order’s conversion. There is no interruption to the customer’s original sales funnel
• The conversion rate has improved. Because buyers don’t have to enter their payment information again, one-click post-purchase upsells convert better.

Site Speed

Page speed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google page speed score for your store such as Blum, Refresh, Dawn…

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[irene-vintage]

Hello @thenightstand ,

Getting sales is a long journey needs a lot of efforts, along with clear marketing strategy and store design. But one thing important is first impression make a huge impact in your store sales funnel. We had a look at your site and saw how you put your efforts, here is only a few suggestions we think you can make a change to improve the store design and boost your sales.

1. Favicon:

Adding a favicon to your store site can amazingly increase the brand awareness, people can easily remember your store on their search tabs.

You can find the instruction: here

2. Header

• Make your header sticky to allow your customer access to any categories that they need while scrolling through your store.

• Your logo is quite big and seems not present your brand value, it also take a lot of space and make your header looks unnecessary big. You can consider to change the logo and make it transparent background to make the header looks more professional.

• We saw that you have a lot of categories here, it’d be much better if you can make some of them in the same category and make a drop down menu for sub-category (such as category “TOYS” → drop down menu is: Vibrators,etc.) → You can find the general guide here

3. Hero banner:

• Make sure your hero banner image fully visible on your site. This will be the first thing visitors notice when they click in your site, make sure the banner impress them to scroll more.

• Add some hover effect to highlight the CTA buttons, this can increase the conversion rate a lot. Remember to design all your CTA buttons in the same style.

4. Testimonials:

Reviews play a crucial part when it comes to shopping online, especially you’re selling adult stuff, people really serious about reading reviews. You can import reviews by using a third-party app and design how they look on your site. Adding reviews also a good way to increase the chance of likelihood to purchase.

5. Site Speed:

Make sure you optimized your store site to always let your site speed performance over 80. Speed low loading can also affect your conversion rate and people tend to quit if it takes too long to load.

You can:

• Optimize image files by using compressing tools

• Optimize your theme code and reduce Javascript request

• Remove any unnecessary codes or apps.

• Use lazy loading

• Hire a developer to optimize the site speed for you.

Hope these suggestions can help. Let us know if you need any further support.

Regards,

Ali Reviews team.

[flareAI]

Hello @thenightstand ,

Greetings! I am Gina from the flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

I’ve taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
2. Make your product pages more informative by adding detailed product descriptions that outline the features and benefits of your products. Providing this valuable information can help increase customer engagement and encourage sales.

3. Display store’s contact info like phone number, email address, and office address in the Contact Us page.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
5. Add other social media channels like Instagram, TikTok, Twitter for the store to increase the traffic and raise awareness of your brand and increase your online presence, making it easier for customers to engage with you and share your content.
6. Developing an optimal SEO product title and URL can assist search engines in accurately identifying your products and increasing traffic to your online store. Hence, strive to create distinctive and precise product titles and URLs.

7. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
8. Add sticky header
   Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
9. Add more blogs in the store
   Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
10. Reduce the extra space in the header section. Try minimizing the logo size.

11. Add the correct link label for “About Us”

Hope this helps.

Gina

[Aheadworks_team]

Hello!

It can be tough to get a new store up and running.

One effective strategy for increasing traffic and sales to your store is search engine optimization (SEO). This involves optimizing your website’s structure, content, and meta tags to make it more visible to search engines and attract more organic traffic.

To get started with SEO, you might consider using an SEO app like SEOmatic . SEOmatic can help you optimize your website’s structure, content, and meta tags, as well as generate XML sitemaps and track your website’s search engine rankings over time.

In addition to SEO, you might also consider other marketing strategies like social media advertising, email marketing, and influencer partnerships to attract more customers to your store. It’s important to experiment with different approaches and track your results to see what works best for your business. Good luck!

I am hopeful that my response will be of assistance to you.

Sincerely,

Aheadworks team.