Hello all. It is my first time encountering Facebook pixel load time issue.
Since end of April, I start seeing a huge difference in numbers in Landing page views vs. Link clicks.
This was abnormal and we have asked the facebook developer team to look after this issue. And the facebook developer team checked by performing real time test on injecting one of the facebook ad on the facebook feed and after clicking on the CTA “Shop Now” it redirects to the Landing page, when checked through the Pixel helper looked like both PageView and ViewContent events are been flagged with taking longer time than usual to load the events.
In order to track the Landing Page View, the PageView or ViewContent events implemented on Landing Page URL should be fired correctly and the Pixel should not take long time to load as expected, this could be the reason of the difference where Link Clicks are tracked correctly but due to Pixel load time Landing page are not tracked hence resulting a difference between cost per link click and cost per landing page.
The abnormal delays in pixel event activation and the pixel load time in general is causing the bad performance in facebook ads. Facebook developer team says this should be fixed on the shopify’s end.
Has anyone ever encounter the similar problem? Any suggestions or advice will help! Thank you very much.