Hello,
Is anyone else having the same issue as me, where most of their Facebook traffic isn’t coming to their Shopify store? I’ve had 800 clicks on my ad campaign, but only 100 people actually came into my store. And this happens regardless of what domain I use or how fast my store is. If I direct ads campaigns to different platform landing pages, they work normally again. Do you have even a clue where the problem might be?
Hi @Kristupas1
There could be a couple of things going on here.
Check your Landing Page Views metric in Facebook Ads Manager. This is a better goal to optimize for anyway as it will send more qualified traffic.
Check that the Facebook pixel is firing properly on your page for View Content. Install the Facebook Pixel Helper extension on your Chrome browser and see if there are any errors. Also head into Facebook events set up and see if there are any errors.
There’s generally a mismatch between page views and link clicks. If you choose a low quality optimization goals such as Clicks then this variance will be much greater.
I hope that helps. Let me know.