Hi, can someone give me feedback on my store. Im getting traffic but no conversions.
Empoweredfitwear.com.au
2 Likes
Welcome to the Shopify community.
Hope you are doing well. Here are a few suggestions.
Logo: You should need a proper logo to represent your brand. It should communicate your brand’s message, values, and identity. It should be simple, distinctive, and memorable.
Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.
Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.
Please read these blogs:
https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/
Images should be in the best format.
https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/
Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.
Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today’s deals, and offers, etc on the homepage to engage users.
Your store should be clear navigation. The store should have easy to access the shopping cart.
Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.
Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.
Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers’ trust and help customers to feel more secure in their buying decision.
Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)
Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.
Compare your store with your competitors. Also, compare your product price with others.
Google Search Console :
Is your website exist on the search result page? (Your brand name). If yes then it’s good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible.
If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all.
If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.
- Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
- Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages.
- Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.
You need to focus on the following points…
- Highlight product benefits clearly
- Allow guest checkout.
- Choose relevant keywords
- Identify your target customers.
- Use design to improve user experience.
- Create Content That Converts
- Mobile-friendliness
- Check bounce rate regularly
- Offer competitive prices
- Send Relevant Emails
- Make Use of First-time Offers
Hope these points will help you! We will share with you a free audit report of your store If you wish!
Visit our website to get more information :
https://www.oscprofessionals.com/search-engine-optimization/
1 Like
Hello @Empowered1 ,
We are AliReviews - All-in-one reviews solution for all businesses.
It’s great to dive in your site and see all your great products. We noticed a few things that you may want to change to create a better visualization and customers experience.
1. Header section: You can make your header sticky, this will allow customers access to any information that they want while scrolling through your site.
2. Low quality images:
- One of your images banner looks like low - quality, maybe you’re using wrong size, try to re-size it or use compressing tool to optimize the image file.
- These pictures look odds and not pretty, it’s being set in the wrong size. Once again, try to resize it to have a better visualization.
3. Testimonials:
- If you added a star rate under your products, consider to add under each one of all products, this will make your products section looks nice and customers can have comparison, increase the chance of likelihood to purchase.
- Or you can add some reviews in a separate section above the email subscriber.
4. Products page:
- It’s great to see how you set your products page looks so nice. Just one small thing you should change is the star rate with the price tag should be aligned in one row.
Hope these can help you. Increasing the conversion rate is not a one-day story, you need to focus and patient with your plan. Make sure you have a detail plan and set your goal clearly to achieve.
Please don’t be hesitate to contact us if you have any further questions, and we’d appreciate a lot if you can hit the Like Button or mark this as Accepted Solution for us, it encourage us a lot.
Regards,
AliReviews team.
1 Like
Hello @Empowered1 ,
I am Gina from flareAI app. Hope you are having a good day.
I’ve taken a look at your store. Nice collection! I’ve some suggestions to increase the conversion rate.
- Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn’t. - Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
- Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
- Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
- Display store’s contact info like phone number, email address, and office address in the Contact Us page.
- Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
- Create a Facebook account for your store. Having a Facebook Store is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
- Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
- Add filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
- Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
- Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them. - Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access. - Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
Let me know if you have any questions.
Gina
Hey there @Empowered1 I’ve got some tips that you could find helpful.
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There should be links to more social media accounts other than just Instagram. This would help bridge the connectivity between you and customers at all times.
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Bundling is an effective tactic for increasing sales in the store. The Bundler Product Bundles App is very industrious for this purpose. For example, you could use the app to easily pair matching tees and leggings at one product price to entice customers. The app makes the process much easier in all ways you can think of, you can check it out yourself for free here https://apps.shopify.com/bundler-product-bundles