Can anybody help regarding SEO/Website traffic. Ive recently undergone a paid for advertising campaign for 4 weeks on Facebook, prelaunch. I gained just short of 1100 UK followers which I assume are mostly if not all legit as they were not bought but gathered organically from regular prelaunch ads and posts. Since launch on Friday 11th my Shopify Ananlytics isnt showing 1 single visitor. From 1100 followers? The site has been registered via Google Console, Analytics setup etc, but not 1 site visit. Am i missing something? Willing to pay for professional guidance?
1 Like
Hello Experiencing similar would love to hear the solution?
Can you see how many followers do your post reach and is there a specific reason for them to visit your store since Friday 11th? I.e. did you post any announcement of sorts in facebook? If you can see how many people your post has reached, then it could help to diagnose. To be honest, Facebook and Instagram are notoriously bad with organic reach nowadays, so unless you have paid ads from 11th Nov, I am not sure how many organic followers your post would actually reach, not to mention then click on your post to go to your website.
If you already have pre-paid ads before launch, my advise would be to continue that until you get some more traction on traffic. Organic traffic from 1100 followers alone are not going to get you very far unfortunately.
Thank-you YyOz. My expectations were obviously to high! Pre 11th, each post was reaching 300-400. I thought the posts reach every follower? But what you have said now makes sense. I still would have expected at least 1 site visit! Is an Online Outlet Store selling a variety of discounted items (www.onlineoutletstore.co.uk) so there is reason for shoppers to visit, especially from the posts. If I could just ask one final question. Would you advise spending more money on Facebook OR using that money on a new campaign via Google Ads?
Hello @PollylopBaby ,
I’m Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5+ million in sales from Google Search, on autopilot.
If it’s helpful to you, please let me know by giving it a like or marking it as a solution.
As you are new in advertising, I advise you to start with a low budget and analyze the day-by-day performance of the ad campaigns. You have to trial and error and adjust your campaigns accordingly. Optimizing the campaigns and keywords will generate better conversions at a lower budget.
Once you start getting sales you can start spending between 10%-20% of your revenue on advertising in order to grow.
As you are a beginner, you have to focus on generating more organic sales also. Make SEO optimization for your store to get organic traffic and sales. Ecommerce on Google Search is greater than all paid channels and social media combined.
You can also consider adding your products to Google’s Free Product Listing. Free listings allow customers to see product results from your store across Google. For this, you just need to add a Google Merchant Center account for FREE. Refer to this Google documentation to set up Free product listing.
Below are several techniques that when implemented correctly can increase your traffic and sales.
- Attractive Home page
Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design. - Testimonials to build trust
Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility. - Organize product collections/categories effectively
Make sure your customers experience better and more simple navigation through your store. - Use high-quality product images
Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance. - Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it. - Optimize the Checkout process
You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple. - Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout. - Add blogging
Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience. - Reduce Price Shock
If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products. - Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart. - Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly. - Site navigation menu should be easy to use
Your site’s main header navigation menu should contain links to collections, and pages like Contact Us, About Us, FAQ, etc. The footer navigation menu should contain links to the Privacy policy, Terms of Service, Return & Exchange policy, and Shipping policy.
Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. We created flareAI to grow your store on Google, the world’s biggest and most trusted FREE sales channel. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. Once your product is found on Google, you don’t need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.
If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.
Gina
flareAI
2 Likes
If you go to your facebook professional dashboard, it should tell you how many people it reached per post. Important to check for the posts that you have not boosted via ads, how many people actually was reached and have engaged. On average, I think your organic post reaches about ~10% or less of your followers. Are you also on Instagram? Depending on your target market, maybe TikTok would be better for organic reach but obviously all these platforms are very competitive.
The store url you posted didn’t work for me, so I couldn’t get to your website and see how well your website is set up. My advise would be to ensure your website is set up properly, and optimised for conversion, before embark on any sort of advertising. It may not be what you want to hear, but e-commerce is really competitive, and paying for ads on a poorly designed website that is just wasting your money, as people may click on your ads, but they are not going to buy.
To answer your question on Facebook ads or google ads are better, there are a few things to consider:
-
What is your buyer’s journey? Are you envisaging someone browsing on their phone on facebook and come across your ads, and then the ad compelled them to click on the post, as it was showing them something that they didn’t t think they needed?
-
Or do you think people would most likely buy from you when they have the purchase intent, i.e. by google the product online and find the cheapest option?
Since the roll out of IOS14.5, facebook has lost the edge on being able to find you the target audience, it is expensive and not always good on return.
Google focuses on intent but that also means each clicks are expensive, and again, if your website is not set up properly, it will not get you the return you want.
Both platform needs quite a bit of budget before the AI algorithm can learn and optimise.
My sincere suggestion would be to do a lot of research online first and do some marketing courses (there are a lot free resources, even just shopify blogs, and from both google and facebook themselves) to understand some basics first before embark on the ads. Advertising can be bottomless pit.
YyOz, thank-you so much for such a comprehensive reply. The time taken is much appreciated, thank-you!
Sound’s like i’m back to the classroom for some marketing knowledge.
Thanks again, brilliant!
Gina, brilliant, thank-you. Ill be installing your app today.
Thank-you for the time you took to respond, Regards
1 Like
YyOz, whilst I have your attention may I ask one final favour? Appreciate i’m venturing into paid for time here now, so apologies. If you have a moment would you have a quick perusal of the site, www.onlineoutletstore.co.uk and offer any feedback on the layout thus far? In any case, many thanks for the time you have already offered. Regards, Jason
I am the owner of the Frolic Girls Shopify store when I started I was facing the same situation but I hired a professional marketing expert to do Marketing and manage Store. I get referred by one of my friends who uses W2infotech services So we hired them and its unexpected results, and amazing growth at my store So you should also use a professional for marketing , instead of doing everything self.