Why is my store not appearing on Bing search results?

Shopify Discussion

Topic summary

Store pages are missing from Bing/Yahoo despite strong on‑page SEO and full indexing on Google. Bing Webmaster Tools shows status “Discovered but not crawled – URL cannot appear on Bing.”

Key Bing guidance cited: check for no crawl-delay in robots.txt, use the Bing URL Submission API, keep sitemaps updated and submitted, and use Request indexing in Bing Webmaster Tools.

Multiple users report the same issue (storefront not showing). No evidence of penalties was mentioned; the problem appears to be lack of crawling/indexing.

Setup questions center on the Bing URL and Content Submission API (pushes URLs directly to Bing for faster indexing). One suggestion: paste the API key into Shopify theme.liquid between and so Bing can “find it.”

Open questions (unanswered):

  • Whether the sample JSON request/response code should be placed in theme.liquid.
  • If every site URL must be listed in the urlList payload for indexing.
  • Exact placement/integration steps for the API in Shopify.

Current status: no confirmed fix or resolution shared; discussion remains open and seeking implementation details.

Summarized with AI on December 29. AI used: gpt-5.
1

Hello All,

To my best knowledge I have done nothing wrong on our store, our on page SEO is pretty strong, we have alt tags on most if not all links and images, meta headers and descriptions on all pages, a number of blog posts and a few links point back to us and we have not done any dodgy link building yet bing/yahoo does not list any of our products or homepage not even if I put our full store name in…

Google is fine, we have all of our products, collections, blog pages and homepage listed with them and over the past 3 months we have gotten more pages listed and climbing up the search engine slowly, we even have a few pages on page one with them for longer keywords.

When we started back a few months ago Bing did list our pages but the past month we have had not traffic from them and when I check our URL it comes up with this.. Again we have done nothing wrong so unsure why bing/yahoo is not listing us.

Discovered but not crawled
URL cannot appear on Bing

Discover

Discovered on

Crawl

The inspected URL was discovered but has not been crawled yet. To make sure the URL gets crawled and indexed faster:

  1. Ensure there is no crawl-delay in your robots.txt
  2. Inform Bing by submitting your newly added, updated and deleted URLs using Bing URL Submission API
  3. Ensure that you regularly update your sitemap and submit it to Bing.

If you think this URL should be indexed, click on Request indexing button. We will index it if we can fetch it and it adheres to Bing Webmaster guidelines

Again we have done nothing wrong so unsure why bing/yahoo is not listing us.

Any advise would be great, I have worked so hard on the on page SEO and website design side, I took my eye of the ball with the search engines.

Kind Regards

zerozen.co.uk

2

what do i do. my store front is not showing up anywhere

3

Hi @Zerohero .
How did you set up the Bing URL and Content Submission API in Shopify?
I can access the API key from Bing Webmaster Tools without issues, but what to do with that API key, I have no clue.
Any help would be much appreciated.

4
5

Thank you very much @Zerohero for getting back so quickly.

If I can just annoy you with another 2 queries relating to this:

Bing gives the following sample Json Request-Response code:

/* JSON request sample: */ 

POST /webmaster/api.svc/json/SubmitUrlbatch?​apikey=sampleapikeyEDECC1EA4AE341CC8B6 HTTP/1.1​
Content-Type: application/json; charset=utf-8​
Host: ssl.bing.com​

{
"siteUrl":"http://yoursite.com",​
"urlList":[
"http://yoursite.com/url1",
"http://yoursite.com/url2",
"http://yoursite.com/url3"
]
}

/* JSON response sample: */

HTTP/1.1 200 OK
Content-Length: 10
Content-Type: application/json; charset=utf-8

{
"d":null
}

  1. Should I put both Request and Response code snippets between the & ??

  2. Do you see the lines where is says ../url1 …/url2 …/url3 - Does this mean I need to include every url from my website that I want to get indexed?

6

Hi, are you trying to set Bing URL Submission to your site? I am facing this problem too. I don’t know where should I place this code to. Did you solved it?

7

Hi Zerohero. I’m experiencing the same issue. Please share on how to resolve it if you did.

Thank you.