Why is my website's bounce rate so high despite good page speed?

Shopify Discussion
1

Hi could anyone help me the with the Bounce Rate which I see in Shopify analytics, I can able to see more bounce rate for every page but I couldn’t figure it out why I’m getting higher bounce rate I have good page speed time of 2 seconds but my bounce rate is high, I get 0s Avg session on page but i get 1 view and 100% bounce rate, my average bounce rate is 80% for every page. is it normal…

And please let me know what is the average bounce rate everyone will get for Shopify page.

2

I’m trying to discover why my pages get higher bounce rate more than 80%

3

A high bounce rate can be influenced by factors like irrelevant content, unclear calls-to-action, poor page design, and more. While a 2-second page load time is good, it’s not the only factor affecting the bounce rate. Average bounce rates vary widely based on industry and website type, but generally, a lower bounce rate is desirable. There’s no universal “normal” bounce rate as it depends on your specific context and goals.

4

Hello Edwin_Samuvel,

Thanks for reaching out!

Well, I understand your concern. A high bounce rate can be a sign that there is something wrong with the website that needs urgent fixing, or it can impact the website revenues in the long run.

While slow page speed is one of the main reasons for the high bounce rate, there are many more explanations for the same. Let me list some of the reasons:

1. Self-sufficient content: The web page with such content shall not require the visitors to access other information or go to other web pages on the website as these pages have all the information required by the visitor, so the visitors shall leave just after visiting the landing page. In such a case, the ‘time per session’ metric shall be checked, which can help in confirming the information.

2. Technical errors: There can be technical errors, like:

  • Error 403 Forbidden: The error occurs when the server understands the user request but cannot fulfill it, which can be due to missing index, faulty plugins, or malware infections. As a website owner, you shall ensure to submit the ‘XML’ sitemap to Google Search Console to allow the search engine crawlers to easily navigate the website and index every page on the website.
  • Error 404 Not Found: This error occurs when the server cannot find the requested website or web page. As a website owner, you shall closely assess the website to identify all the broken links on the website and fix them by redirecting the traffic to the right location.

These errors can hamper the user experience and increase the bounce rate, so you should check your website and fix all the technical errors.

3. Misleading title tags: There is an unsaid rule for the title tags of the web pages that it should summarize the contents of the web page. However, if it does not do that, then the web users shall enter the website expecting to get certain information, only to realize that the web page is about something else, and immediately leave the web page.

4. Under optimized webpage: You must understand that in today’s fast-paced world, no one has time to completely go through the webpage word-by-word. Thus, it shall be ensured that the webpage is optimized to allow the users to skim through the content and easily scan the webpage to get the required information without actually reading it.

You must be thinking: What shall be done? Well, here are some suggestions:

  • Use consistent font format in H1, H2, H3, … headings throughout the page.
  • Make use of images
  • Highlight important content in different font colors or format.
  • Explain the context of links using alt text.
  • Optimize anchor text for the links.
  • Organize content under different headings to allow quick reading.

5. Not responsive to mobile: More than 50% of web users are mobile users; thus, you shall be missing more than half of the audience just because your website is not mobile-friendly. This can be another reason for the high bounce rate.

6. Bad user experience: Bad user experience can be due to technical errors, having too many pop-ups, slow speed, or even under optimized site structure. So, what you can do?

Well, fix every technical error on the website and ensure that there are not too many pop-ups on the website, which can make it look less credible and increase its bounce rate.

7. Too much information: If the web page has too much information, for instance, it is filled with advertisements, pop-ups, and images, then there is a high chance the visitor will prefer to end the session. As there is so much information on the webpage, which might make it difficult for the visitor to get the information they are looking for.

8. Asking for personal information: The landing pages that ask for too many personal details, like birthdays, credit card details, demographic details, etc. might appear suspicious to the web users, which may increase the bounce rate of the website.

Hope it helped!

Leesha

SEOKart