Why did my website's bounce rate suddenly increase by 50%?

Technical Q&A
1

Hello,

I am having problems with the Bounce Rate of my website. From one day to the next it increased by 50%.

When this happened we were using Prestashop and we thought it was a CMS problem. We have switched to Shopify and the bounce rate is still 70%.

It is very strange because we had an average of 30% and it increased from one day to another. No changes were made at the web level. The changes that were made that week were related to:

  • Robot.txt file

  • Cloudflare (which in theory is now disabled)

  • Banner accept cookies (now they are deactivated)

Please I need help! I don’t know what to do to fix it.

Thank you very much,

1 Like
2

@marta1234

hi,
Welcome to Shopify Community.

It’s my pleasure , to help you.

Bounce Rate occur due to many of reason,
Some of them, i have listed below, may be help you.

  • poor navigation
  • No CTAs button on whole site
  • Checkout issue
  • login for Purchase
  • No customer Support
  • No upfront Shipping cost and terms of policy
  • No Customer Feedback
  • Mobile Device Responsive issue
  • Website Speed low.
  • Security issues.

Thank you,

I hope you got it, let me know any more help.

3

@marta1234 ,

Bounce rate increase because of Content quality, store speed, not having internal linking.

You have to work these points.

Refer these articles…

https://www.searchenginejournal.com/reduce-bounce-rate/258613/#close

https://rockcontent.com/blog/reduce-bounce-rate/

https://www.wordstream.com/blog/ws/2016/04/07/reduce-bounce-rate