Why isn't my Instagram bio link directing to my store?

Topic summary

Issue: A new Instagram account’s bio link to a Shopify store isn’t working, and the link also fails in DMs (direct messages).

Latest development: A support rep cannot access the user’s uploaded video because it’s a downloadable MP4 and their company device restricts opening it. They’re ready to help but need more details to diagnose.

Requested information:

  • The Instagram page URL to test the bio link.
  • The Shopify store URL.
  • Any specific error messages or behaviors (e.g., does it not open, show an error page, or redirect incorrectly?).

Outcome/next steps: The issue is not yet resolved. The user is asked to provide the URLs and error details so the support team can test and troubleshoot.

Status: Open and awaiting the user’s response. No decisions or fixes have been made yet. Attachments (video) are present but currently inaccessible to support due to device restrictions.

Summarized with AI on February 1. AI used: gpt-5.

This is my first business. Today I created a new Instagram account to drive traffic to my store. I added the link on my Instagram bio. But the link is not working. Can anyone help me? Link is not working in DM’s.

Hi there, @home_master . Thanks for coming to the Shopify Community with your link situation. It’s great to meet you. My name is Imogen, and I’m happy to lend a hand in resolving this.

Thanks a bunch for uploading a video. However, since it’s a downloadable mp4 file, I’m unable to access it since I’m working from a company device. With that being said, I can still help if you can provide me with the following information:

  • Can you provide me with a link to your Instagram Page so I can test the link?
  • Can I also have a link to your Shopify Store?
  • Are you receiving any specific errors regarding the link that lets you know it’s not working?

Please, get back to me when you can with the requested information. I’ll keep my eyes peeled for your reply!