Hi, i am facing the same issue as well. My pixel is fine and active, but my events aren´t. I can´t choose optimalization event when setting up ads. Can you help?
Topic summary
A Shopify store owner struggled with TikTok pixel tracking only page views despite using the official TikTok app. Other events like ‘Add to Cart’ weren’t being recorded.
Troubleshooting steps suggested:
- Verify pixel installation using TikTok Pixel Helper browser extension
- Confirm specific events are configured correctly in TikTok Ads Manager
- Ensure the official TikTok Shopify app is properly installed
Resolution:
After sharing the store URL for diagnosis, another user confirmed all events (Page View, View Content, Initiate Checkout, Add to Cart) were actually firing correctly. The original poster discovered the issue resolved itself after days of troubleshooting, though the exact cause remains unclear.
Ongoing issues:
Multiple users later reported similar problems:
- Events showing as inactive despite pixel working
- Optimization events not appearing when setting up ads
- View Content pixel active but not displaying in optimization options
No definitive solutions have been provided for these subsequent cases. The discussion remains open with unresolved questions from newer participants.
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