Many store owners struggle with inaccurate GA4 revenue data. Here is why using Google Tag Manager (GTM) is very important for precise e-commerce Revenue tracking.
As a Conversion Tracking Specialist with over three years of experience, I’ve observed that many Shopify store owners rely solely on native apps (like the Google & YouTube app or) for tracking. But tracking data is not as accurate as it should be.
Google Tag Manager is the solution for flawless e-commerce tracking and see the real-world results of accurate, reliable revenue reporting. Here is the Result of GA4 and website order value for a particular day.
Best Practice:
To compare the results between “google and youtube app” and Google tag manager GTM create 2/two GA4 properties as backup and configure with Google Tag Manager GTM. The current GA4 property should be connected to the App.
Within 7 Days you should see the actual result between App and GTM.
This way will help you to cross-check the accuracy of different configurations.
Feel free to ask if you have any questions.
Thanks