I am currently working on refreshing and building out our SEO. We sell items from multiple brands and want to gain traffic from customers searching for those brands by name.
We want to know if it would be helpful to include a brand list page on our website, however we don’t want competitors to have easy access to this list. Would it be beneficial to create a brand list page but not have it discoverable anywhere on our site?
Are there any recommendations or general SEO rule of thumbs to attract customers searching for specific brands?
Thanks!
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Thank you so much for your informative and in-depth reply, it’s extremely helpful!
If you don’t mind sharing, I would love a peak at how you structured yours.
If you want to rank for other brand’s terms (which is hard, you’ll probably rank in positions 2-3 best case scenario, but can work), you’ll want to build at least one collection per brand. You might even need to build one per brand + product category depending on how many products you’re carrying (e.g. “Vans” vs “Vans Shoes” vs “Vans T-Shirts” etc).
In terms of not wanting competitors to have access to this list… I would not worry about it. Any sufficiently motivated competitor will crawl your site and scrape all the info out. There’s no way to stop that, so I would not spend your time with a “security through obscurity” approach.